DTC Podcast

Ep 387: How to extend the life of your cookies to improve your conversion funnel support emails | AKNF

Mar 15, 2024

Learn how to optimize conversion funnel support emails by extending the life of cookies and running reactivation programs. Cadence testing and engaging content can boost effectiveness. Monitoring coverage and persistence rates is key. Episode also teases upcoming email deliverability topics.

30:42

Creator website

Episode guests

Jordan Gordon

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Extending cookie lifespan boosts conversion funnel support effectiveness.

Cadence testing enhances timing optimization of funnel support emails.

Deep dives

Optimizing Conversion Funnel Support with Proper Email Campaigns

Proper utilization of email campaigns is crucial to generating intent and supporting the conversion funnel. By reaching back to engage with previous contacts and ensuring effective inboxing, the funnel support can be enhanced. Utilizing platforms like Motion for creative analytics can significantly improve ad performance and collaboration between media buyers and creative teams, streamlining the ad creation process.

Introduction

2min

Navigating Email Retention Challenges Post Black Friday with Insights on Gmail Filtering

2min

Extending Cookie Life for Conversion Funnel Support

16min

Discussion on Sharpie use, travel plans, and conversion funnel support emails

2min

Optimizing Email and LinkedIn Leads for E-Commerce Conversion

9min

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In this episode, Jordan Gordon, Pilothouse's Retention Director discusses the importance of funnel support (abandon cart, abandon checkout etc) in email marketing and provides tips for optimizing funnel support emails.

Work with Jordan and Pilothouse ➝ https://pilothouse.co

He explains how to extend the life of the cookie to improve conversion funnel support and suggests running reactivation programs to win back customers. Jordan also emphasizes the need for cadence testing and shares strategies for using content effectively in conversion funnel support emails. He introduces the concepts of coverage rate and persistence rate as metrics to monitor the effectiveness of funnel support. The episode concludes with a teaser for the next episode on email deliverability issues.

Takeaways

Funnel support is crucial for driving conversions in email marketing.

Extending the life of the cookie can improve conversion funnel support.

Cadence testing helps optimize the timing of funnel support emails.

Using engaging content in conversion funnel support emails can increase their effectiveness.

Monitoring coverage rate and persistence rate provides insights into the performance of funnel support.

Timestamps:

00:00:00 - Introduction to Conversion Funnel Support and Campaign Optimization

00:02:00 - Motion: The Creative Analytics Platform Explained

00:04:10 - Extending Cookie Life for Improved Funnel Support

00:06:10 - Cadence Testing: Optimizing Email Timing for Better Engagement

00:08:10 - Innovative Email Content Strategies for Increased Conversions

00:10:20 - Managing Complex Email Rules and Optimizing Conversion Rates

Hashtags:

#EmailMarketing #ConversionOptimization #DigitalMarketing #FunnelSupport #CadenceTesting #CreativeAnalytics #Ecommerce #DTCMarketing

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Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video

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DTC Podcast

Ep 387: How to extend the life of your cookies to improve your conversion funnel support emails | AKNF

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Optimizing Conversion Funnel Support with Proper Email Campaigns

Enhancing Funnel Support with Extended Cookie Lifespan and Reengagement Strategies

Technical Optimizations and Testing Strategies for Effective Funnel Support

Remember Everything You Learn from Podcasts