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DTC Podcast

Ep 389: Unlocking SEO Success in 2024 – Mastering Video Content & Google's New SGE Update | AKNF

Mar 22, 2024
Exploring the current state of SEO with a focus on Reddit and Quora content in search results. Discussing Parasite SEO, valuable content, and the power of video. Touching on Google's SGE and potential community-oriented SERPs. Highlighting the importance of SEO for e-commerce brands.
24:26

Podcast summary created with Snipd AI

Quick takeaways

  • SERP is shifting towards Reddit and Quora content, indicating changing trends in valuable and trustworthy information.
  • Video content plays a crucial role in SEO, boosting engagement, time on page, and providing a personalized user experience.

Deep dives

SGE and Google's Emphasis on Video Content in Search

Google introduced SGE to revamp search results, giving prominence to video content, particularly from YouTube on search pages. The focus on highlighting community aspects and encouraging user interaction signals a shift towards video-centric search. To stay ahead, content creators are advised to create videos addressing user queries and product showcases to align with Google's evolving search presentation.

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