DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Eran Mizrahi, co-founder of Ingredient Brothers, discusses the importance of supply chain in the CPG industry. He shares the origin story of Ingredient Brothers and highlights the challenges faced by legacy manufacturers in the DTC world. Eran also discusses the headaches in the supply chain for CPG brands, such as managing compliance and working with multiple suppliers. He provides insights on how smart companies can bring down costs in their supply chain to optimize margins. Eran shares trends in ingredients and product development, emphasizing the importance of simplifying ingredient labels. He concludes with advice for starting a CPG brand and highlights the services provided by Ingredient Brothers in optimizing supply chains. Takeaways: Supply chain is an important aspect of the CPG industry, and it is crucial for brands to understand and optimize their supply chains to scale their products effectively. Legacy manufacturers often struggle to adapt to the D2C world, which requires more nimbleness and responsiveness to smaller quantities and specific customer needs. CPG brands face challenges in their supply chains, including managing compliance, dealing with logistics and shipping costs, and working with multiple suppliers. Smart companies can bring down costs in their supply chains by focusing on specific areas for cost reduction, running a diligent process to identify alternative suppliers, and gathering data to track market trends and pricing. Trends in ingredients and product development include the use of coconut-based products, allergen-free options, and reducing ingredient labels to meet consumer demands. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

In this podcast, Jordan Gordon discusses critical Gmail changes for 2024. He emphasizes the importance of implementing a dedicated domain and warming it up to avoid being marked as spam. Jordan also advises on monitoring and controlling spam complaint rates and optimizing email delivery through smart sending. Additionally, he highlights the significance of segmenting the audience, adjusting send frequency based on engagement, and providing value in emails. The podcast covers strategies for managing spam complaint rates and refining email strategies in 2024.

Andrew Wilkinson, dubbed "The Warren Buffet of Startups", shares his journey from barista to empire builder. Topics include bootstrapping vs raising money, the AeroPress acquisition, list growth strategies, taking a company public, and the power of entrepreneurial support networks.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Aves and first-time AKNFer Jocelyn jump on to share unfiltered Meta Ads gold to get you prepped for Q5 and 2024 on Meta Ads. Listen and learn: • Tips to maximize Q5 (including turning on your BFCM campaigns for extra juice) • Horizontal and Vertical Scale and 5xing our ad spend • Why you need to improve your click attribution and how to do it! • Our favorite offers, brands, and marketing stories Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Dan McCormick, founder of Create, a creatine gummy brand, shares his journey to $4 million in sales in the first year. They discuss market strategy, form factor, and rapid scaling. They also talk about the benefits of creatine, the convenience of gummies, and marketing for the launch. The challenges of Twitter's ad platform and expansion plans are explored.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join us as we catch up with Nate and Taylor who lead Pilothouse's Socials team (Meta Ads and TikTok Ads) on their Black Friday Cyber Monday results. Stay tuned to learn who we think the clown is in the CPC Debate! Chapters: 00:00 - Introduction to Black Friday & Cyber Monday Marketing Insights 02:10 - Strategies for Optimizing Ad Spend During Peak Sales Periods 04:30 - Understanding and Overcoming Credit Issues in Marketing Campaigns 06:40 - The Importance of CPC in Digital Marketing Campaigns 08:50 - Product Launches and Unique Offers for Black Friday/Cyber Monday 11:00 - Introducing Scale School: A New Frontier in DTC Marketing Education Hashtags: #DigitalMarketing #BlackFridayMarketing #CyberMondayTips #DTCPilotHouse #ScaleSchool #AdSpendOptimization #CPCStrategy #EcommerceMarketing #MarketingEducation Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Sean Reyes, founder of Shock Surplus, discusses his journey in the shock industry and the challenges of gatekeeping and manufactured virality. He shares insights on educating customers about shock absorbers and empowering them to make informed decisions. Sean also talks about the growth of his business and the impact of the economy on the aftermarket industry. He emphasizes the importance of authenticity and value in standing out from the competition. Additionally, he highlights the significance of short-form video content and the role of different social media platforms in reaching and engaging with audiences. In this conversation, Sean Reyes, the founder of Shock Surplus, discusses his journey in the direct-to-consumer (DTC) space and how he has transformed his business into a media company that sells parts. He talks about the importance of vertical integration and expanding into new markets. Sean also shares his plans to build a full-service shop and invest in a shock rebuild tool kit. He emphasizes the significance of customer lifetime value and the challenges of increasing it. The conversation concludes with Sean providing contact information and discussing the potential for innovation in the DTC space. Takeaways Educating customers and providing value-added services can differentiate a brand in the aftermarket industry. Gatekeeping and lack of transparency are prevalent in the automotive industry, but there is an opportunity to democratize knowledge and empower customers. Short-form video content, such as TikTok and YouTube shorts, can be effective in reaching and engaging with audiences. Offering unique services, like same-day shock service, can provide added value and set a brand apart. Authenticity and category design are key factors in building a successful brand in a competitive market. Vertical integration is crucial for success in the DTC space. Transitioning from a parts company to a media company can lead to new opportunities. Investing in a full-service shop can enhance the customer experience and provide additional revenue streams. Customer lifetime value is an important metric to track and improve in order to drive business growth. Innovation in the DTC space offers endless opportunities for retrofitting legacy businesses with digital marketing tactics. Chapters 00:00 Introduction and Topics 01:05 Getting into the Shock Game 03:02 Discovering Drop Shipping 04:01 Starting Shock Surplus 05:24 Cutting Out the Middleman 06:16 The Archaic Aftermarket Automotive Industry 07:22 Educating Customers on Shock Absorbers 10:13 Gatekeeping in the Automotive Industry 13:53 Providing Education and Empowering Customers 16:27 The Aftermarket Market and Growth 17:32 Using Minimum Advertised Pricing to Gain Market Share 18:37 The Role of Meta Ads in the Marketing Strategy 20:18 Manufactured Virality and Brand Rivalries 22:16 The Importance of Short-Form Video Content 24:23 The Impact of the Economy on the Aftermarket Industry 25:27 Competition and Category Design 27:11 Differentiating with Authenticity and Value 30:34 The Tech Stack and Essential Tools 36:35 The Differences in Audience on TikTok, YouTube, and Instagram 39:02 The Importance of Short-Form Video Content 40:50 Vertical Integration and Expansion 41:38 Transition to a Media Company 42:15 Building a Full-Service Shop 42:49 Investing in Shock Rebuild Tool Kit 43:34 Customer Lifetime Value 45:44 Future Plans and Contact Information 46:58 Innovation in the DTC Space Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

In this podcast, they discuss strategies and tactics for maximizing retention during Black Friday and Cyber Monday. They cover topics such as increasing message volume, using text-only messages, double tapping, targeting VIP and repeat buyers, pre-hero and subject line testing, optimizing revenue procession, using retention.com and Black Crow, filling the funnel early, reaching back in a safe and compliant way, preparing for 2024, turning email into a revenue engine, and coordinating with other channels. Exclusive swag is available for dedicated listeners.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I'm talking with Nadia Ladak, Co-Founder and CEO of Marlow a trailblazing Toronto company redefining menstrual health with the world's First Lubricated Tampon. https://wearemarlow.com Marlow started as a bold solution to a widespread yet overlooked issue in menstrual health, representing a paradigm shift in an industry long-dominated by stagnant product offerings. In this episode, Nadia shares her unique insights on disrupting a traditional market, building a community-focused brand, and leveraging digital platforms for growth. Ready for a disruption dissertation? Timestamps: 00:00 - Introduction and Marlow's Origin Story 03:20 - Challenges in Menstrual Health Innovation 08:00 - Building a Strong Brand Community 12:30 - Digital Marketing and Content Strategies 17:00 - Nadia Ladak’s Advice for Entrepreneurs Hashtags: #Marlow #MenstrualHealthInnovation #DTCpodcast #StartupCulture #DigitalMarketingStrategies #BrandBuilding #WomenEntrepreneurs #HealthAndWellness #EntrepreneurshipTips #BusinessGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join us for a rapid fire retrospective on what happened, what crushed and what tanked for Ecomerce Brands running Google Ads and Amazon Ads with Pilothouse. Meta Ads + Retention Results discussed next week! Work with Dougie on Google ads or Clifford on Amazon ➝ Pilothouse.co Timestamps: 00:00 - Introduction to Black Friday Marketing Strategies 02:10 - Google Ads Success Stories: Revenue Growth and Efficiency Gains 08:20 - Amazon Promotions: Strategically Placed for Maximum Impact 15:30 - SMS Marketing: Enhancing Customer Engagement and Revenue 20:40 - Lessons Learned: Preparing for Future Black Friday Campaigns Hashtags: #BlackFridaySales #GoogleAds #AmazonStrategy #SMSMarketing #DTCBrands #MarketingTips #SalesGrowth #HolidayMarketing #EcommerceSuccess #DigitalMarketingStrategies Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video