DTC Podcast
Ep 394: Cultivating Growth (and a $7.3M Year with No Ads) – Inside Epic Gardening's Strategic Leap from Content to Commerce
Apr 8, 2024
Kevin Espiritu of Epic Gardening shares his journey from blog to $7.3M DTC brand sans ads. Topics include content strategy, community-driven growth, and transitioning to commerce successfully.
33:13
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Quick takeaways
- Utilizing ManyChat on platforms like Instagram for direct sales interactions by auto-sending links based on specific words like 'crispy' improves user experience and boosts product sales on social media.
- Kevin Espiritu's strategic expansion of Epic Gardening from humble beginnings to a successful DTC brand involved a combination of content creation, product launches, and operational scaling, all without paid advertising.
Deep dives
Innovative Instagram Sales Strategy
Using ManyChat on platforms like Instagram allows for direct and efficient sales interactions. By commenting on specific words like 'crispy,' users can receive auto-sent buttons with links, cutting down multiple steps to a single click. This method has proven successful in selling products on social media like TikTok and Instagram.
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