DTC Podcast

Bonus: Want more incremental revenue? Send more SMS! Postscript's Mike Manheimer shows us the way.

Apr 17, 2024

Bringing SaaS expertise, Mike Manheimer dives into the power of SMS marketing in ecommerce. Topics include messaging sweet spots, onsite opt-in for emails, live sales agents in funnels, personalized communication, and Postscript's innovative SMS strategies.

50:49

Creator website

Episode guests

Mike Manheimer

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Underutilizing SMS can lead to missed revenue opportunities.

SMS fosters deeper customer connections and brand loyalty in e-commerce.

Active engagement through personalized SMS drives higher customer lifetime value and revenue growth.

Deep dives

Utilizing SMS for Revenue Growth

Sending more messages in SMS marketing can lead to incremental dollars and better ROI. Many people under-message instead of over-messaging, missing out on potential orders. SMS can help complete sales that can't be done with just product display pages, offering a second chance to convert abandoned cart rates.

Introduction

3min

Navigating the Entrepreneurial Mindset in E-commerce

3min

Leveraging SMS Marketing for Ecommerce Success

3min

Incrementality Experiment with SMS Messaging at Jones Road Beauty

28min

Efficiency of On-Site Opt-In for SMS Collection

7min

Optimizing Onboarding Process for Brands on PostScript Platform

3min

Exploring SMS as a Primary Revenue Channel for Brands

3min

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Hello and welcome to the DTC Podcast! Today, we’re thrilled to have Mike Manheimer from Postscript with us.

https://postscript.io/

https://postscript.io/sales

https://postscript.io/cashback

https://postscript.io/onsite

Mike brings years of expertise in the SaaS game, focusing on the unique challenges and opportunities in SMS marketing within ecommerce. Today, we’ll explore why SMS might be your most powerful marketing tool yet, and why it's essential to understand its intricacies. Here’s what you’ll learn:

Why many businesses underutilize SMS and how to find your messaging sweet spot

How to capture more emails with onsite opt-in

How to convert more sales in your funnel support with live sales agents

Strategies to increase customer engagement through personalized communication

Insights into Postscript’s innovative approaches to SMS marketing

Learn More

Timestamps

00:00 - Introduction to Mike Manheimer and SMS marketing

02:00 - How brands are underutilizing SMS

04:00 - Integrating conversational SMS for sales growth

06:00 - The impact of personalized SMS on customer loyalty

08:00 - Innovations in SMS technology and practices

10:00 - Future of SMS marketing in e-commerce

Hashtags

#SMSMarketing #Ecommerce #CustomerEngagement #DTCpodcast #DigitalMarketing #EcommerceTips #RetailInnovation #MarketingStrategies #TechTalk #BusinessGrowth

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