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Bonus: Want more incremental revenue? Send more SMS! Postscript's Mike Manheimer shows us the way.

DTC Podcast

CHAPTER

Efficiency of On-Site Opt-In for SMS Collection

Exploring the effectiveness and advantages of on-site opt-in methods for collecting SMS subscribers, with a focus on seamless integration and enhanced user experience. This chapter highlights success stories, emphasizes list growth for a robust SMS strategy, and discusses the significance of acquiring subscribers during checkout for improved customer engagement.

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