DTC Podcast
Ep 395: Are you using Placement Modifiers on Amazon Ads? (you should be!) + Navigating the new Amazon Fee-Scape | AKNF
Apr 12, 2024
Rob and Clifford from Pilothouse discuss the latest Amazon updates including new fees, placement modifiers in ads, and the AI-driven Amazon Cosmos. They share strategies for managing fees, optimizing ad placements, and leveraging AI for improved sales. Dive into the world of Amazon with key insights and expert tips to thrive in the changing landscape.
27:02
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Quick takeaways
- Amazon Cosmos enhances user experience by predicting user intent for better product displays.
- Amazon sellers must strategically manage inventory to navigate shifting fee structures and optimize costs.
Deep dives
Amazon Cosmos: Improving Search Results
Amazon Cosmos is revolutionizing e-commerce by understanding user intent better. Instead of just showing products with specific keywords, Amazon aims to predict what users are truly looking for. By analyzing searches through language models, Amazon can now display a variety of relevant products based on user intent. This approach enhances user experience and boosts sales.
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