DTC Podcast

Join Anthony Mink from Live Bearded as he delves into disrupting legacy capitalism, implementing EOS framework for team alignment, and bringing soul back into business. Discover the importance of authenticity, community building, and direct marketing strategies for sustainable growth in the D2C space.

Exploring the current state of SEO with a focus on Reddit and Quora content in search results. Discussing Parasite SEO, valuable content, and the power of video. Touching on Google's SGE and potential community-oriented SERPs. Highlighting the importance of SEO for e-commerce brands.

Discover how FourSigmatic shifted from Meta to Amazon, using aggressive marketing strategies to target new coffee drinkers. Learn about leveraging Amazon's targeting capabilities, adapting to new opportunities, and the importance of memory structures in marketing. Explore their diverse mushroom product line and the focus on quality over cost for better customer satisfaction. Get insights on top-of-funnel marketing success, Reddit advertising, and utilizing tech tools for optimization.

Learn how to optimize conversion funnel support emails by extending the life of cookies and running reactivation programs. Cadence testing and engaging content can boost effectiveness. Monitoring coverage and persistence rates is key. Episode also teases upcoming email deliverability topics.

Vyper Industrial CEO reflects on transforming the workshop chair industry with American innovation. Key points include marketing strategies, growth trajectory, and the importance of made in America. Discover insights on early investments, strategic TV approach, and building a strong brand identity.

Learn about the rise of short-form video ads and the power of 3-5 second narratives in capturing audience attention. Discover how to create content that resonates with specific demographics through humor and relatability. Explore the balance between AI technology and human creativity in digital marketing. Get insights on the latest trends in social media marketing and consumer behavior.

Senior executives discuss the future of first-party data post third-party cookie changes. Topics include AI for customer retention, balancing email and SMS communication, and the role of predictive analytics. Insights on creating personalized customer journeys and omnichannel CX with AI predictions. Learn how brands are adapting to the cookiepocalypse and the importance of genuine customer connections.

Dan Crosby shares the turnaround story of BioSteel, a no-sugar electrolyte beverage with NHL ties. From bankruptcy to brand growth, retail optimization, and plans for grassroots expansion. Discover the Canadian CPG comeback in the making!

Exploring the impact of creative analytics on winning ads, Meta Ads performance in Feb 2024, shift towards higher AOV in ad spend, leveraging AI tools for better ROI, and insights on Facebook Shop's success factors and CRO.

Discover the shift towards niche apparel, leveraging influencer strategies for brand growth, importance of omni-channel presence in 2024, insights into effective short-form video content, and strategies for launching a brand with Oren John on this week's premium branding masterclass.