DTC Podcast

Eric Ji Sun Wu, Founder of Gainful, discusses his journey from personalized nutrition to starting Sobo Foods. Topics include navigating the retail landscape, building a resonating brand, product quality, and customer experience. They also explore personalization in sports nutrition, partnering with Target, food sustainability, and the goals for Sobo Foods as an Asian American comfort food brand.

Explore the world of Valentine's Day marketing with insights on color psychology, express shipping, emotional appeals, and self-love themes. Discover innovative strategies used by ecommerce brands, including user-generated content and evergreen ads. Adapt marketing strategies in economic downturns and capitalize on the trend of self-treating for Valentine's Day. Learn effective strategies for pairing new messaging with different audiences, adding pink to campaigns, and trying new promotional tactics.

Wylie Robinson from Rumpl and Josef Nystrom Baksaas from Houdini join the podcast to discuss their collaboration on "The Reconnect Puffy Blanket." They explore topics like integrating supply chains, circular design, and redefining the outdoor gear landscape. They also discuss the challenges of manufacturing, the technical aspects of the collaboration, and the marketing strategy behind the product. The speakers highlight the importance of communication, choosing the right partners, and building brand identity through partnerships. This episode is packed with insights on innovation and sustainability in the outdoor industry.

Learn how to structure your Amazon Ads campaigns correctly to reduce returns. Discover the importance of breaking out branded terms from broad campaigns, optimizing product listings, and harnessing the power of customer reviews. The podcast also includes banter about Jeff Bezos, extreme anti-aging, and Mark Zuckerberg's unusual projects.

In this podcast, Greg Dolan discusses the concept of top of funnel marketing and media mix analysis. They highlight the power of AI in understanding halo effects and diminishing returns. The importance of being omnichannel and the significance of diversifying channels for D2C brands are emphasized. The discussion also covers the role of organic marketing in building brand awareness and the affordability of media mix analysis for small brands. The podcast explores the paradigm shift in marketing and ongoing analysis, as well as strategies for optimal budget allocation for a beauty brand.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're reheating the concept of microwave cookery, with Anyday founder, Steph Chen, and her Marketing Lead Danielle Walsh... We learn about the family business origin of this upstart brand, coming from the world's largest cookware dynasty, Meyer... Today's podcast deep dive on the power of story-telling, and a master class on the practical, low-fi tactics that Anyday uses to engage customers, and indoctrinate them into the Anyday family... From plain text emails, to outrageously long welcome sequences that invite customers to cook salmon in the work microwave this podcast clears the air on an appliance that has been long limited to melting butter and popping popcorn. Nuke, Nuke - who's there? Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're talking with Nate, Taylor and Jacob about the 2024 State of the Union for Meta Ads including our 3 pillars of success, how to avoid the Q4 hangover, our thoughts on the raging Cost Cap Debate, and Zuck's Macadamia - Kobe Leave-The-World-Behind Compound. Check out this sweet Cost Cap debate thread: https://twitter.com/oliviaakory/status/1744734724097245442 Timestamps: [00:00:00] Introduction: Overview of Today's Meta Ads Discussion [00:02:30] Q1 Challenges in Meta Advertising: Spend and Conversion Rate Dynamics [00:05:00] Effective Media Mix and Ad Strategies for Early Year Marketing [00:07:30] Bid Strategies on Meta: Cost Caps and Conversion Focus [00:10:15] Integrating TV and Digital Strategies in 2024 [00:12:45] Data-Driven Decision Making: Leveraging Analytics for Meta Ads Hashtags: #MetaAds2024 #DigitalMarketing #Q1MarketingStrategies #MediaMix2024 #MetaBidStrategies #DataDrivenMarketing #DTCAdvertising #FacebookAds2024 #OnlineMarketingTrends #CreativeAnalytics Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Nick Shackelford, founder of Structured and builder of BREZ, a new low dose cannabis beverage breaking the million dollar mark in their first 8 months, talks about advertising in restricted categories, building a premium brand, the evolution of user-generated content, leveraging influencer marketing for cannabis products, and predictions for the cannabis beverage industry in 2024.

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer, No Filler and today we're diving in with Adam and first-timer Amanda from Pilothouse's Google Ads team who are going to be de-mystifying the complex process of running Google Ads promotions at scale... For the comprehensive Google Ads Promo Checklist, go here Timestamps: [00:00:00] - Introduction: Bidding Strategies and Pre-Sale Preparation [00:02:20] - Understanding Motion: The Creative Analytics Platform for Winning Ads [00:05:00] - Setting Up Automated Promotions and Closing Strategies in Google Ads [00:07:20] - Aligning Promo Times Across Platforms: A Crucial Checklist [00:09:30] - Q1 2024 Promo Strategies: Preparing for Upcoming Sales Hashtags: #GoogleAds #DTCMarketing #PromotionsStrategy #DigitalAdvertising #SEO #EcommerceSuccess #AdBidding #GA4Insights #OnlineMarketing #DTCpodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Eran Mizrahi, co-founder of Ingredient Brothers, discusses the importance of supply chain in the CPG industry. He shares the origin story of Ingredient Brothers and highlights the challenges faced by legacy manufacturers in the DTC world. Eran also discusses the headaches in the supply chain for CPG brands, such as managing compliance and working with multiple suppliers. He provides insights on how smart companies can bring down costs in their supply chain to optimize margins. Eran shares trends in ingredients and product development, emphasizing the importance of simplifying ingredient labels. He concludes with advice for starting a CPG brand and highlights the services provided by Ingredient Brothers in optimizing supply chains. Takeaways: Supply chain is an important aspect of the CPG industry, and it is crucial for brands to understand and optimize their supply chains to scale their products effectively. Legacy manufacturers often struggle to adapt to the D2C world, which requires more nimbleness and responsiveness to smaller quantities and specific customer needs. CPG brands face challenges in their supply chains, including managing compliance, dealing with logistics and shipping costs, and working with multiple suppliers. Smart companies can bring down costs in their supply chains by focusing on specific areas for cost reduction, running a diligent process to identify alternative suppliers, and gathering data to track market trends and pricing. Trends in ingredients and product development include the use of coconut-based products, allergen-free options, and reducing ingredient labels to meet consumer demands. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video