DTC Podcast

Daniel and Ari Murray discuss the keys to DTC success in 2024, including authentic marketing, future trends, efficient ad spending, and leveraging influencers. They share insights on consumer engagement, e-commerce strategies, and digital advertising to stay ahead in the evolving marketplace.

Join Eric, Rob, and Clifford from Pilothouse Amazon as they discuss strategies for Amazon Prime Day, including optimizing listings, leveraging influencers, and setting profit targets. They also analyze Amazon's Q2 earnings call, highlighting their focus on profitability and impact on third-party sellers. The conversation ends with a brief discussion on investing in Amazon stock.

Discover the power of effective inventory management with guest Pauline Shiu from Finale Inventory. Learn how to avoid overselling, scale up your supply chain, and increase profitability. Explore inventory link to business growth, integrating robust systems, and tips for optimal inventory management across various platforms like DTC and Amazon.

Breanna Moreno, VP of CX at True Classic, discusses turning customer support into a profit center. Topics include using support data for marketing, integrating support with retention programs, and leveraging partnerships for growth. Insights on business efficiency, brand loyalty, and the human touch in e-commerce. Also covers team building, global expansion strategy, and innovative marketing tactics like using poker chips.

Rafael, a Google Ads expert from Pilothouse, discusses common mistakes in Google Ads, including overspending on branded search and the importance of split testing. He also shares insights on Performance Max vs. traditional shopping ads, using awareness keywords, and crafting effective Google Ads with education-first content. Tune in for actionable strategies to boost ROI in your advertising efforts.

BYLT Basics and Tatari representatives discuss strategic celebrity endorsements, data-driven targeting, Airbnb's influence on demographic targeting, and creative strategies for TV ads. They highlight the effectiveness of TV advertising for tangible business results and the importance of integrating traditional channels with modern analytics.

Explore how Dad Gang revolutionizes fatherhood fashion, the role of community in brand building, and marketing strategies. Learn about product development, future plans, and advice for entrepreneurs. Discover the power of quality over quantity, leveraging social media, and celebrity endorsements.

Taylor and Jacob from Pilothouse's Meta Ads team discuss Q1 performance, Meta Shops, ad inventory factors, and the future of TikTok. They explore Meta AI, platform insecurity, and strategies for maximizing ROI. Topics include Meta's algorithm changes, advantage campaigns, and the impact of TikTok ban on Meta traffic.

Founder of SARAL, Yash Chavan, discusses the pyramid model of influencer marketing, focusing on building a community of nano influencers for authentic content. He advises aiming for a 30% conversion rate in the base tier and emphasizes the importance of leveraging influencers at different levels. SARAL streamlines seeding, automates outreach, and provides tools for managing influencer relationships and UGC white listing.

Matt Bertulli, founder of Pela Case, discusses challenges in DTC advertising on Facebook, importance of addressing greenwashing, and value of TV ads. Conversation explores balancing business and politics, staying true to real companies, and benefits of networking. Emphasizes storytelling in DTC branding, sustainable material innovation, and debunking plastic waste myths.