DTC Podcast Ep 388: How FourSigmatic Gets Aggressive on Amazon Ads to Pick Up the Meta Slack Top of Funnel
Mar 18, 2024
Discover how FourSigmatic shifted from Meta to Amazon, using aggressive marketing strategies to target new coffee drinkers. Learn about leveraging Amazon's targeting capabilities, adapting to new opportunities, and the importance of memory structures in marketing. Explore their diverse mushroom product line and the focus on quality over cost for better customer satisfaction. Get insights on top-of-funnel marketing success, Reddit advertising, and utilizing tech tools for optimization.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Strategic Marketing on Amazon and Audience Targeting
02:27 • 20min
Exploring Mushroom-Infused Product Lines
22:33 • 7min
Exploring the Importance of Fruiting Body vs Mycelium in Mushroom Products
29:04 • 2min
Strategic Marketing Focus
30:51 • 6min
Navigating Team Focus and Growth Strategies
36:45 • 2min