DTC Podcast

Michael Fisher, founder of Rotten, shares his journey of creating better-for-you candy, focusing on taste and branding. He discusses reformulation based on feedback, a go-to-market strategy with a content series and free trial program, and aims for nationwide availability to make better-for-you products cool and appealing.

Join Taylor, Nate, and Jacob from Pilothouse's Meta Ads team as they discuss mastering the Drop Model for increased sales, early Q4 planning essentials, and advanced Meta Advertising strategies. Discover insights on leveraging seasonal moments, building hype with giveaways, and adapting to increased competition and costs in Q4. Uncover key tactics for boosting ad performance and leveraging new Meta features like Advantage Plus. Get ready for Q4 success with creative updates, Facebook ad hacks, and strategic budget planning tips.

Cam Bush, Head of Advertising at HexClad, discusses the importance of consistent ad spend, post-purchase surveys, and transitioning from agency to in-house marketing. Key topics include omnichannel strategies, influencer marketing, growth strategies, and Gordon Ramsay partnership impact.

E-commerce expert Aves from Pilothouse shares tips on maximizing revenue through pre-purchase upsells. Topics discussed include anatomy of successful single SKU upsell, in-cart upsell offers, and strategies for revenue growth.

Hans Harris from BrüMate and Sam Barati from Tapcart discuss how BrüMate's mobile app drives revenue and enhances customer retention. They cover app-exclusive strategies, cost-effective engagement through push notifications, and more aggressive acquisition. Learn from BrüMate's nine-figure brand experience and practical tips on using mobile apps for DTC growth.

Van Oakes from Goat Media shares insights on running successful giveaways to reduce CAC and build community. Topics include omnichannel marketing, legal compliance, influencer partnerships, remarketing, and leveraging luxury prizes for boosting sales. Learn how strategic giveaways can drive immediate revenue and engage audiences effectively.

Join Kari from Pilothouse Google team as she breaks down the full funnel she's built on YouTube ads for Anyday Cookware. Discover the importance of organic content, retargeting strategies, and measuring top of funnel effects. Learn about transitioning between funnel stages, tailoring content, and post-purchase survey insights for YouTube success.

Kevin Gould from Glamnetic and Romain Lapeyre from Gorgias discuss scaling customer support with AI, boosting loyalty with personalized touches, and preparing for peak seasons like Black Friday. Learn how innovative customer support strategies can drive growth and satisfaction in e-commerce.

Anna Harman, co-founder of Studs, discusses the inspiration behind providing an alternative to traditional piercing options. She explains the benefits of needle piercing and the challenges of opening the first studio. Anna highlights the importance of branding, creating unique retail experiences, and pivoting to e-commerce during the pandemic. Studs' success is attributed to word-of-mouth marketing, the Earscape concept, and customer retention strategies.

JoGo, Retention Director at Pilothouse.co, discusses email marketing strategies with Eric. They cover bot click management, Klaviyo features, and tips for improving email deliverability and engagement. Topics include spam complaints, segmentation, and monitoring inbox placement. The conversation provides valuable insights for optimizing email campaigns.