DTC Podcast

Ep 421: How to Grow Your Top of Funnel With Humor, Controversy, and Drops with Aves from Pilothouse | AKNF

Jul 12, 2024

Avery from Pilothouse, a digital marketing agency, discusses using humor in ads to boost engagement, sparking controversy to drive comments, and leveraging limited edition drops for new audiences. The podcast explores top funnel strategies, humor in advertising, engaging with the audience, controversial ads, limited edition product drops, emotional targeting, and TikTok content.

32:26

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Episode guests

Avery from Pilothouse

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Episode notes

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Quick takeaways

Humor boosts engagement and reduces ad costs.

Controversy sparks debates and lowers engagement expenses.

Exclusive product drops attract new audiences and cut acquisition costs.

Deep dives

C-Suite Mastermind Event featuring Key Speakers

The podcast introduces the upcoming C-Suite Mastermind event scheduled for September 18th and 19th in Victoria, British Columbia. The event aims to provide brand owners with valuable insights to enhance their businesses, featuring speakers like Andrew Wilkinson from tiny, Nick Shackelford sharing his breeze story, Kevin Gould from Glamnetic discussing his $50 million year, and Brock Mamosur focusing on TikTok shops and growth strategies.

Intro

2min

Exploring Humor in Advertising and Creating Awareness at the Top of the Funnel with Social Media Platforms

3min

Creating Engaging Content for Top of Funnel Advertising

7min

Leveraging Humor and Controversy in Advertising

16min

Exploring Hyper-Niche Emotional Targeting and Future of AI in Advertising

2min

Exploring Humor, Controversy, and Esoteric Content in Advertising and TikTok

2min

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Hello and welcome to the DTC Podcast. Today, we're diving deep into the art of creating top-of-funnel content that not only grabs attention but also drives conversions. Our guest is Avery from Pilot House, a leading digital marketing agency known for its innovative strategies. In this episode, Avery shares insights on how to transform your social media channels into powerful top-of-funnel machines.

Key Takeaways:

Humor in Ads: Why incorporating humor can significantly boost engagement and reduce ad costs.

Light Controversy: How sparking debates can drive comments and lower your cost per engagement.

Limited Edition Drops: Leveraging exclusive products to attract new audiences and reduce customer acquisition costs.

Discover how these strategies can help you build a robust top-of-funnel approach that keeps your brand top of mind and drives high-quality traffic.

Timestamps:

00:00 - Introduction: Mastermind Events for Marketers

02:00 - Top Funnel Strategies: Key Speakers and Success Stories

04:00 - The Role of Humor in Advertising

06:00 - Engaging with Audience through Comments and Click-Through Rates

08:00 - Creating Controversial Ads for Increased Engagement

10:00 - Using Limited Edition Product Drops for New Customer Acquisition

12:00 - Measuring Success: Click-Through Rates and New Customer Acquisition Costs

14:00 - Emotional Targeting: The Power of Specific Ads

16:00 - Closing Remarks: Upcoming C-Suite Mastermind Event

Hashtags:

#MarketingStrategies #DTC #TopOfFunnel #MastermindEvents #HumorInAds #InfluencerMarketing #DigitalMarketing #Advertising #CustomerEngagement #ProductDrops #C-SuiteMastermind #MarketingTips #Ecommerce #SEO #SocialMediaMarketing

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Watch this interview on YouTube - https://dtcnews.link/video