DTC Podcast

Ep 424: Whiskey Business and the Return of the Rascal – Scaling Rod Stewart's Wolfie's Whiskey with Duncan Frew

Jul 22, 2024

Duncan Frew, co-founder of Wolfie's Whisky with Rod Stewart, shares the brand's rebellious origins and rapid global expansion. They discuss leveraging celebrity influence authentically, innovative marketing tactics, and challenges in distribution. Learn about creating a rock and roll whisky brand, using Rod Stewart's persona for marketing, and the importance of repeat purchases in whiskey sales.

34:07

Creator website

Episode guests

Duncan Frew

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Disrupting whiskey market with rockstar inspiration.

Global expansion with adaptive marketing strategies.

Leveraging Rod Stewart for authentic brand growth.

Deep dives

Mastermind Marketing Events for Brand Owners

Hosts promoted upcoming mastermind events aimed at helping brand owners grow their businesses by bringing together industry experts and entrepreneurs to share insights, as exemplified by the success story of a brand owner who attended a previous event and saw significant growth in their business.

Intro

2min

Navigating the Business Landscape and Spotlight on Wolfies Whiskey

2min

Creating a Rock and Roll Whisky Brand with Rod Stewart's Endorsement

22min

Exploring Restrictions and Advertising Strategies for Alcohol on Digital Platforms

2min

Challenges and Opportunities for Small Brands in the Alcohol Industry

2min

Insights on Selling and Drinking Whiskey in Different Markets

4min

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Hello and welcome to the DTC Podcast. Today, we’re diving into the world of whiskey with Duncan Frew from Wolfie's, the rock star whiskey brand co-founded with Rod Stewart. Wolfie's is not just another celebrity-endorsed product; it's a unique blend of Scottish tradition and rock and roll rebellion.

Key Insights:

Brand Origin: Inspired by late-night whiskey sessions and rock star stories, Wolfie's was born out of a desire to disrupt the traditional whiskey market.

Product Development: Focused on creating a high-quality product with extensive taste testing and market research.

Rapid Expansion: From a DTC launch to being sold in 23 countries within a year, Wolfie's is taking the world by storm.

Creative Marketing: Utilizing Rod Stewart’s persona to craft a brand that is both respectful of whiskey traditions and rebellious in spirit.

Why Listen?

Learn how to leverage celebrity influence authentically.

Understand the challenges and strategies of rapid international expansion.

Get inspired by unconventional marketing tactics that break through the noise.

Timestamps:

00:00 Introduction and Event Promotion

03:00 Duncan Frew on the Genesis of Wolfie's Whiskey

07:00 Marketing Strategy: Leveraging Rod Stewart's Influence

12:00 Overcoming Challenges in Distribution and Sales

16:00 The Importance of Repeat Purchases in Whiskey Sales

21:00 Innovative and Outlandish Marketing Tactics

25:00 Supporting Retail with Unique Marketing Approaches

30:00 Thinking Globally, Acting Locally in Whiskey Sales

32:00 Personal Advice on Drinking and Selling Whiskey

Hashtags:

#Whiskey #WolfiesWhiskey #RodStewart #RockAndRoll #DTCMarketing #BrandBuilding #MarketingStrategy #Ecommerce #StartupStory #WhiskeyLovers #DuncanFrew #DTCPodcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video