DTC Podcast
Ep 426: How MìLà Expanded from a Local Restaurant to a Nationwide Frozen Food Brand
Jul 29, 2024
Jen Liao, the co-founder of MìLà, shares her journey of transforming a local restaurant into a nationwide frozen food brand. She reveals how the company adapted during the pandemic, pivoting to frozen soup dumplings. Jen discusses creative marketing strategies, including a unique red envelope treasure hunt that boosted retail visibility. She also dives into the logistical challenges of maintaining product integrity during shipping, offering invaluable insights into scaling a food business. Discover the innovative experiments that helped MìLà find its market fit.
40:00
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Quick takeaways
- MìLà successfully transitioned from a local restaurant to a nationwide frozen food brand by adapting to pandemic challenges and leveraging direct-to-consumer sales.
- The creative red envelope treasure hunt campaign effectively engaged customers, boosted retail sales, and collected valuable data through innovative marketing strategies.
Deep dives
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