DTC Podcast Ep 426: How MìLà Expanded from a Local Restaurant to a Nationwide Frozen Food Brand
Jul 29, 2024
Jen Liao, the co-founder of MìLà, shares her journey of transforming a local restaurant into a nationwide frozen food brand. She reveals how the company adapted during the pandemic, pivoting to frozen soup dumplings. Jen discusses creative marketing strategies, including a unique red envelope treasure hunt that boosted retail visibility. She also dives into the logistical challenges of maintaining product integrity during shipping, offering invaluable insights into scaling a food business. Discover the innovative experiments that helped MìLà find its market fit.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Innovative Marketing and Rapid Expansion in the Food Industry
02:07 • 4min
Navigating the Pandemic: The Rise of Comfort Food and Innovative Marketing
06:08 • 2min
Navigating the Frozen Food Logistics Challenge
08:04 • 2min
The Journey from Local Street Food to a Nationwide Brand
10:32 • 2min
From Humble Beginnings to Nationwide Growth
12:43 • 14min
Navigating Retail Expansion and Consumer Engagement
27:03 • 13min