Jen Liao

Jen Liao, the co-founder of MìLà, shares her journey of transforming a local restaurant into a nationwide frozen food brand. She reveals how the company adapted during the pandemic, pivoting to frozen soup dumplings. Jen discusses creative marketing strategies, including a unique red envelope treasure hunt that boosted retail visibility. She also dives into the logistical challenges of maintaining product integrity during shipping, offering invaluable insights into scaling a food business. Discover the innovative experiments that helped MìLà find its market fit.

Jen Liao shares her journey of pivoting a Chinese street food restaurant to a national frozen dumpling brand. The episode delves into challenges of scaling a frozen food business, evolving brand identity, future retail partnerships, and insights from a specialty food business owner.