The Smart Marketer Podcast

Learn how to make the most of Q4 as a marketer or entrepreneur, with tips on promotions, timing, new product launches, effective sales pages, and post-Cyber Monday strategies. Discover trends and strategies for sales and messaging during the holiday season.

Molly Pittman and John Grimshaw discuss the upcoming iOS 17 update and its potential impact on digital marketing. They explore the drop in return on ad spend caused by iOS 14, the new link tracking protection feature in iOS 17, and the need for marketers to adapt. They also highlight the importance of adopting a blended return on ad spend perspective and discuss strategies to mitigate the effects of iOS 17. Staying informed and embracing the changes are key to seizing opportunities in this evolving landscape.

Are you getting the results you need from your Meta Ad Campaigns? Pepijn Hufen (CEO of the Smart Marketer Agency) is back on the show to share a brand new case study that might help you with your business. While every Facebook Ad account has its personality, it's not uncommon to find one that looks good at first glance but is under-optimized. And that was exactly the case with this Smart Marketer Agency client. Listen to how Pepijn and his team were able to turn a new client's situation around.  In this short tactical episode, you'll hear the steps they took to help this business, and in turn, you might get some ideas and insights that you can test on your own campaigns.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit LINKS Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/ The Four Stages Of Scaling Facebook Ads https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000623662285 The Smart Marketer Agency, https://smartmarketeragency.com/

If you’re weighing up the pros and cons of having a business partner (or you’re having doubts about your current situation), you need to listen to this episode with Molly Pittman, the CEO of Smart Marketer. Molly makes a strong case for partnering with others, but she drops some critical caveats and insights to help you identify the right people to partner with.  “When you’re able to truly stand in your zone of genius, all of your energy can go to a place that is truly transformational for the business.” Molly Pittman YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit LINKS Molly Pittman, https://mollypittman.com/ More Episodes, https://smartmarketer.com/blog/?cat=podcasts Smart Marketer, https://smartmarketer.com/courses/ Ezra’s Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/

In this #NotBusiness episode, Molly Pittman shares from the heart what’s been happening this year, the self-care tools she’s loving, and why marketers and entrepreneurs often panic at this time of year. As usual, she shares encouraging insights and honest tips that will give you the boost you need in both your personal and work life.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit   LINKS Molly Pittman, https://mollypittman.com/ Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/ Ezra’s Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/ Train My Traffic Person  https://smartmarketer.com/train-my-traffic-person/

If only scaling your business was as easy as throwing more money at the Ads Manager! If you know, you know...Scaling is not always just a matter of pushing more ad spend. Your business needs to be ready for it, and Pepijn Hufen is back on the show to explain the why and the how!  Pep is the CEO of the Smart Marketer Agency, and he’s sharing what they’ve discovered and seen with their high-level clients in this past year. By the end of this episode, you will understand the most critical factors in each of the four stages of Ad spend, as well as the different problems and challenges that you can expect so that, ultimately, you can scale up to the next level for your business.  YOUR ENGAGEMENT MATTERS   Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit LINKS Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/ Episode 144, The MIT Framework For Daily Media Buying Decisions, https://podcasts.apple.com/us/podcast/the-mit-framework-for-daily-media-buying-decisions/id1522629407?i=1000611316275  Episode 122, Four Ways To Run Your Facebook Ad Campaigns In 2023, https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000588802561 The Smart Marketer Agency, https://smartmarketeragency.com/

Molly Pittman is back and excited to share what they’ve been learning and discovering at the Smart Marketer Agency. She asked their expert Media Buyers to report on ‘What’s working now’ with their clients. In this episode, Molly guides us through the latest takeaways, insights, and findings so that you can consider using them for your Meta marketing campaigns. This is a live recording from a ‘Your Next Move’ call, and you get to listen in. Listen for insights on your Offers, Targeting, Ad Copy and Creatives, and some excellent Tactical tips.  LINKS Your Next Move, https://smartmarketer.com/your-next-move/ Molly Pittman, https://mollypittman.com/ Smart Marketer, https://smartmarketer.com/courses/ YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…   Serve the World Unselfishly and Profit.  

We’re sharing today’s short but sweet episode because we assume you want to WIN THE CLICK for your E-Commerce or Info brand! It’s surprising how many entrepreneurs, founders, and marketers are NOT doing this strategy (or don’t realize that it’s easier to do than you’d think). We’re talking about Polling and Micro-Testing before you even launch a product. Todd Kriney, our speaker today, believes you shouldn’t even launch a product if it doesn’t win first in Polling. And he has a point. Listen to hear more about how they are increasing their click-through rate - which snowballs the whole operation.  Todd is the co-founder of Hit Run Steal and is presenting to a room full of Founders and Entrepreneurs at the Blue Ribbon Mastermind. He’s passing on the game-changing strategy that has doubled their sales each year for the past two years). Yes, you want to hear this episode.   “I want to know not what I think is the best, but what the customer thinks is the best.” Todd Kriney  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit  LINKS Todd Kriney on LinkedIn, https://www.linkedin.com/in/todd-kriney-13b48827/ Ezra Firestone, https://smartmarketer.com/about/ Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/

In digital marketing, speed is important. We’re testing headlines, copy, subject lines, and display ads. But sometimes, when building more significant campaigns and making a big investment or push, you need to assess your copy more thoroughly. This episode will help you do that!  For our Summer Speaker Series, we have Brett Curry of OMG Commerce presenting to a room full of Founders and Entrepreneurs at the Blue Ribbon Mastermind. His company oversees the spending of about a hundred million dollars across platforms every year. That means he has access to a lot of data! What video ads have the best view rates? What ads have the best conversion rates? What landing pages work? And from this wealth of data and experience, Brett shares how to test your Ad copy to ensure it will win every time! You can also use these tests to analyze and look at why something did or didn’t work after the fact.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit LINKS Brett Curry, OMG Commerce, https://www.omgcommerce.com/ One of Brett’s courses with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/ Ezra Firestone, https://smartmarketer.com/about/ Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/

How do you get a sustainable competitive advantage as a Direct-To-Consumer Brand? Join us as we dig into the world of Generative AI with our Summer speaker series guest, Matt Tessar, the founder of Tesmo.  In this episode, you’ll hear Matt presenting to a room full of Entrepreneurs and founders at Ezra Firestone’s Blue Ribbon Mastermind. He shares what you can expect from the current iteration of Chat GPT, his tips for getting the most out of it, the keys to writing effective prompts, the most useful plug-ins he’s found (that will optimize your brand’s performance), and more.  “It’s time to buckle up. It’s gonna get weird. This is the scariest thing and the most interesting thing I’ve seen from a technology perspective in my career”. Matt Tessar Links Matt Tessar’s Brand, Tesmo, https://www.tesmollc.com/ Ezra Firestone, https://smartmarketer.com/about/ Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/ YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit