The Smart Marketer Podcast

If you’re tight on cash and in the early phases of your business, every penny counts, and you need every dollar to work for you! Even the huge E-Comm brands that we often talk about on this show - they had to start from somewhere, and most started from scratch. In this episode, Pepijn Hufen looks back at his humble beginnings and shares what he would do if he were starting from square one again. He breaks down exactly what he would do to launch Meta Ads with just $1000 in budget so that you can have a simple and smart plan to follow. Whether you’re starting out, starting again, or just testing a new product or offer, this episode will give you clarity and confidence on how to proceed.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit LINKS Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/ Ep. 158, The Four Stages Of Scaling Facebook Ads https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000623662285 The Smart Marketer Agency, https://smartmarketeragency.com/

If you find the business of people and relationships puzzling or just plain difficult, this episode is a great place to start. Often, Marketers and Entrepreneurs max out their skill set and become the best they can be, but run into problems and stagnate because of their relationships at work and home. It’s not wrong to be bottom-line driven and compelled to make things happen, but putting people first has so many benefits. In this episode, you’ll hear more from CEO Molly Pittman and CMO John Grimshaw. Molly and John agree that prioritizing people and ‘being a good human’ is the most critical thing you can do for your happiness, health, and success in business.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit   LINKS Molly Pittman, https://mollypittman.com/ John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/ The Smart Marketer Agency, https://smartmarketeragency.com/  

As a Marketer, you will always need evergreen content to use and splice together for powerful year-round Ads. In this episode, Molly Pittman talks to the Creative Manager at The Smart Marketer Agency about “Flexible use content.” Ben Bennett shares the framework and the need behind it, and how they use this idea to test and improve their clients’ creatives. So, if you are looking for ways to fight creative fatigue, test hooks quickly, and find your creative style (and more), this episode is for you.  “When your content goes out and crushes it, it’s a double-edged sword, right? It burns through quickly. So we’re always needing more and more content.” Ben Bennett. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit LINKS Molly Pittman, https://mollypittman.com/ Ben Bennett, https://www.linkedin.com/in/ben-bennett-3023091b2/ TMTP, https://trainmytrafficperson.com/ Flexible Use Content Guide, https://docs.google.com/document/d/1eCcDSG8sVG_ncXS7Pgvv-UH7X_46bj8tVLJoGFenBuI/edit The Smart Marketer Agency, https://smartmarketeragency.com/

Learn how to make the most of Q4 as a marketer or entrepreneur, with tips on promotions, timing, new product launches, effective sales pages, and post-Cyber Monday strategies. Discover trends and strategies for sales and messaging during the holiday season.

Molly Pittman and John Grimshaw discuss the upcoming iOS 17 update and its potential impact on digital marketing. They explore the drop in return on ad spend caused by iOS 14, the new link tracking protection feature in iOS 17, and the need for marketers to adapt. They also highlight the importance of adopting a blended return on ad spend perspective and discuss strategies to mitigate the effects of iOS 17. Staying informed and embracing the changes are key to seizing opportunities in this evolving landscape.

Are you getting the results you need from your Meta Ad Campaigns? Pepijn Hufen (CEO of the Smart Marketer Agency) is back on the show to share a brand new case study that might help you with your business. While every Facebook Ad account has its personality, it's not uncommon to find one that looks good at first glance but is under-optimized. And that was exactly the case with this Smart Marketer Agency client. Listen to how Pepijn and his team were able to turn a new client's situation around.  In this short tactical episode, you'll hear the steps they took to help this business, and in turn, you might get some ideas and insights that you can test on your own campaigns.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit LINKS Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/ The Four Stages Of Scaling Facebook Ads https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000623662285 The Smart Marketer Agency, https://smartmarketeragency.com/

If you’re weighing up the pros and cons of having a business partner (or you’re having doubts about your current situation), you need to listen to this episode with Molly Pittman, the CEO of Smart Marketer. Molly makes a strong case for partnering with others, but she drops some critical caveats and insights to help you identify the right people to partner with.  “When you’re able to truly stand in your zone of genius, all of your energy can go to a place that is truly transformational for the business.” Molly Pittman YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit LINKS Molly Pittman, https://mollypittman.com/ More Episodes, https://smartmarketer.com/blog/?cat=podcasts Smart Marketer, https://smartmarketer.com/courses/ Ezra’s Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/

In this #NotBusiness episode, Molly Pittman shares from the heart what’s been happening this year, the self-care tools she’s loving, and why marketers and entrepreneurs often panic at this time of year. As usual, she shares encouraging insights and honest tips that will give you the boost you need in both your personal and work life.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit   LINKS Molly Pittman, https://mollypittman.com/ Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/ Ezra’s Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/ Train My Traffic Person  https://smartmarketer.com/train-my-traffic-person/

If only scaling your business was as easy as throwing more money at the Ads Manager! If you know, you know...Scaling is not always just a matter of pushing more ad spend. Your business needs to be ready for it, and Pepijn Hufen is back on the show to explain the why and the how!  Pep is the CEO of the Smart Marketer Agency, and he’s sharing what they’ve discovered and seen with their high-level clients in this past year. By the end of this episode, you will understand the most critical factors in each of the four stages of Ad spend, as well as the different problems and challenges that you can expect so that, ultimately, you can scale up to the next level for your business.  YOUR ENGAGEMENT MATTERS   Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit LINKS Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/ Episode 144, The MIT Framework For Daily Media Buying Decisions, https://podcasts.apple.com/us/podcast/the-mit-framework-for-daily-media-buying-decisions/id1522629407?i=1000611316275  Episode 122, Four Ways To Run Your Facebook Ad Campaigns In 2023, https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000588802561 The Smart Marketer Agency, https://smartmarketeragency.com/

Molly Pittman is back and excited to share what they’ve been learning and discovering at the Smart Marketer Agency. She asked their expert Media Buyers to report on ‘What’s working now’ with their clients. In this episode, Molly guides us through the latest takeaways, insights, and findings so that you can consider using them for your Meta marketing campaigns. This is a live recording from a ‘Your Next Move’ call, and you get to listen in. Listen for insights on your Offers, Targeting, Ad Copy and Creatives, and some excellent Tactical tips.  LINKS Your Next Move, https://smartmarketer.com/your-next-move/ Molly Pittman, https://mollypittman.com/ Smart Marketer, https://smartmarketer.com/courses/ YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…   Serve the World Unselfishly and Profit.