The Smart Marketer Podcast Ep. 188, Transform Your Business Into A Force For Good (And Profit)
Does your brand have a soul?
Molly Pittman talks with special guest Marshall Morris in this inspiring episode for Marketers and Entrepreneurs. Morris believes that Businesses have the power to solve most of the world's problems, and by the end of this episode, you will, too.
Morris is the Inc 500 Founder of Home Life Media, a portfolio of E-commerce and media brands that focus on people and their pets. They've donated over 1 million to veterans with PTSD and fed over 30 million shelter pets. Listen for how he launches all of his brands with "Passion Groups," how you can move toward more meaning and purpose as a marketer, and why you can be excited about AI's role in the world.
You Will Learn:
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That whatever you're selling can be a tool for something greater
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The power of building your own communities and "passion groups."
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Tactical ways to wrap your purpose into the Identity of your company (and remain profitable)
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Why many brands fail in their attempts to have an impact
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How do you identify what purposes you should align with?
Marshall Morris, https://www.linkedin.com/in/marshallsmorris/
More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Molly Pittman, https://mollypittman.com/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
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TIME STAMPS00:00 "We have a portfolio of companies, not because we go out and acquire them. But just because we find a product and service and we find a purpose. And those things sometimes just have a life of their own, and we just allow it to expand and run its race." Marshall Morris
02:33 "Marketing Can Be A Dirty Word"
09:07 Build Your Audience First
11:39 A Brand Has To Have a Soul
13:40 Three Phenomenal "Passion Groups"
20:12 Where most brands fail
22:56 Two Components To Giving Back (The Impact and The Story You Can Tell)
26:00 Products That Invoke Head and Heart Decisions
27:28 Should you structure your business as a non-profit?
33:55 "I'm most excited about AI because it creates a world where Creativity wins. It will win. If everyone can code and everyone can design - the creation of the IDEA will become the most valuable asset." Marshall Morris
34:33 How to identify what purposes you should align with.