The Smart Marketer Podcast Ep.185, Your Monetization Plan For 2024 (Business Growth Playbook Pt.3)
Do you need help building a promotional calendar? What's Your Monetization Plan?
If you've listened to Episodes 183 and 184, you've been learning about the Acquisition plays you can employ to grow your business online in 2024. Today, in part 3 of this Webinar series, Molly Pittman shifts gears to talk about Monetization! You'll hear how to run promotions that make sure that you're generating more revenue from the people you have paid to bring into your ecosystem. In the same style as Parts 1 and 2, Molly gives examples of E-Comm and Non-Ecomm businesses at different stages of the growth journey.
You Will Learn,
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How to develop a promotional calendar that will unlock business growth in 2024
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Three Types Of Broadcast Campaigns (and why you must switch them up).
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A key to keeping your Email List Healthy
And More!
"What's really important for promotions is that there is an obvious opening, and then there is a clear closing when it ends. Even if this is an excitement promotion, scarcity (something that is going away) is what is going to drive action. And usually, about 50% of your sales or activity happens in those last couple of days as people respond to that scarcity'. Molly Pittman
Make sure you hit "Follow" to get the final session.
Episode 183: LEVER 1, Your Offer System
Episode 184: LEVER 2, Your Traffic System
Episode 185: LEVER 3, Your Monetization Plan
Episode 186: LEVER 4, Your Mindset.
LINKS
Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/.
More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Molly Pittman, https://mollypittman.com/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
TIME STAMPS
00:00 Molly sets the stage
02:37 Let's Dive Into The Playbook: Growth Lever 3
03:41 Three Types Of Broadcast Campaigns
09:40 A Sample Promo Planning Checklist
10:41 Planning Your Promotional Calendar
13:06 If you're just getting started…(Level 1, E-Comm Business)
16:34 Level 1, Non-E-Comm Business
17:57 Level 2 And Level 3 Promotion Planning
20:51 Segmentation Is Key (As You Start To Scale)
YOUR ENGAGEMENT MATTERS
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