The Smart Marketer Podcast

As a marketer, you can have no better skill set than Offer Creation. Last week, Molly Pittman went live for the first time with an all-new Business Growth Playbook, which comprises 18 different plays you can use in 2024 to grow your business. We are sharing the audio from this webinar for marketers and entrepreneurs so that you can identify which level your business is at, and employ all the plays you can to elevate your complete offer system.  "Remember, we're developing a skill set here. And I want you to think about these plays, whether you're in a moment of consulting, starting a new business, or helping a friend, to be able to pull these out of your brain and say, Ooh, here is the blueprint for this. Here is the strategy for this, and here are the assets you need to build it". Molly Pittman Make sure you hit subscribe (or follow) because the whole playbook will be dropped here over the next three weeks.  Episode 183: LEVER 1, Your Offer System Episode 184: LEVER 2, Your Traffic System Episode 185: LEVER 3, Your Monetization Plan Episode 186: LEVER 4, Your Mindset.   Today, You Will Learn, 13 Offer Options for you to use to lead someone through your customer journey Ezra's favorite tactic he likes to call "New and Fancy." Why this is the best time to be a Performance Marketer How much of your budget should you assign to Content Amplification? And More!   LINKS Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/. More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Molly Pittman, https://mollypittman.com/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/ TIME STAMPS 00:00 "People spending money online for 2024 is forecasted to increase 10 percent, which is pretty significant, which would mean 6. 3 trillion of sales on the Internet in 2024. So let's figure out how to carve out a piece of that pie for ourselves". Molly Pittman 02:54 Ezra shares his "New and Fancy" strategy. 04:44 "Companies are so focused on new product development that they forget about making the current offers that they have better, repackaging that and selling it again." Ezra Firestone 06:05 Molly shares how the Business Growth Playbook came about. 09:45 Train My Traffic Person Starts Feb 7th. 12:00 Let's Dive Into The Playbook: A Pairing of Strategy and Tactics 14:18 Molly makes a prediction about the future of the Industry 16:35 What are the four Growth Levers? 17:25 Three Levels: Where are you now? 20:09 Lever 1: Building Or Optimizing Your Evergreen Offer System  21:13 "If you're having trouble achieving initial success, or if you're having trouble scaling, it is probably more of an offer problem than an ad problem." Molly Pittman 22:00 Your Level 1, Non-E Comm Offer System 29:43 Summary of Assets you will need 20:43 Your Level 1, E Comm Offer System 34:24 Summary of Assets you will need 34:26 Your Level 2, Non-Ecomm Offer System 35:56 More Advanced Lead Magnets 42:42 Summary of Assets you will need 44:13 Your Level 2, E Comm Offer System 44:50 Three New Offer Types To Layer In 49:05 Summary of Assets you will need 49:42 Your Level 3, Non-E Comm Offer System 50.03 "A healthy Non-E-comm business at level three is running about 5 to 7 cold traffic offers at a time, four warm traffic offers, and about 2 to 3 hot traffic offers. And we're starting to mix in a lot of the offer styles from levels one and two". Molly Pittman 56:01 Summary of Assets you will need. 56:21 Your Level 3, E Comm Offer System 57:05 A Happy Accident: The Evergreen Discount/Category Sales Page 59:04 Summary of Assets you will need. "The ads are important, but nothing matters if you don't have the right assets in place. to really uplevel your marketing strategy in the way that you want to." Molly Pittman.   YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And/Or, or Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.  

Need some inspiration for 2024? In this episode, Pepijn Hufen (CEO of The Smart Marketer Agency) looks back on their most successful clients and accounts in 2023 and asks, “What did they have in common”?  Smart Marketer agency clients enjoyed an average growth rate of 235%, but the top clients grew even more, and sure enough, they had five common traits or activities. If you’re a Marketing professional or an Entrepreneur, listen for three higher-level insights and two more tactical Meta-ad takeaways (that you can apply to your campaigns).  You Will Learn: The Crucial Numbers You Need To Know And Track The most significant insight Pep gained from working with their most successful clients in 2023 A Meta Ad Strategy that still drives success (that many businesses have abandoned) “If we can do it all, then an account can be really, really on fire.” Pepijn Hufen LINKS More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/ YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you’re enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And/Or or Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen. TIME STAMPS 01:09 What to expect from this episode 02:33 Insight #1: Our most successful clients know their numbers 10:18 A Full List Of The Metrics You Need To Track 11:57 Insight #2: Our most successful clients understand the limitations of their tools. 15:06 Insight #3: Our most successful clients understand how Google and Meta work together 17:39 Insight #4: Best Practices Are Tools, Not Rules 19:55 The Last (but not least) Insight: Interest Targeting Is The Foundation of Almost All of the Most successful Ad accounts 21:35 In Summary.

Do you feel good? Are you energetic? Are you sleeping well? These are all obvious clues to whether the marketing, hustling, and entrepreneurial lifestyle (and habits) are taking a toll on your brain.   In this flash-back episode, Molly Pittman talks with Lauren Alexander, the VP of Marketing at Neurohacker.com, who shares some insights that will actually make you a better marketer. Her expertise will give you helpful tips for leading your team, optimizing focus, ‘budgeting’ your mental energy, and more. Don’t worry; we’re not trying to get you to ‘do more.’ Instead, you’ll learn how the brain works and what you can do as a marketer to feel better.  You Will Learn:  5 Things You Have To Know About The Brain (To Feel Better) One of the easiest (and free) neuro hacks to change your life Symptoms You Might Not Recognize Are Connected to ‘Mental Drain’ “If you can really dial in and optimize your brain activity, you’ll have a cascade of benefits throughout the body.” Lauren Alexander   LINKS Lauren’s custom link for your 75% discount, neurohacker.com/smartmarketer More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Molly Pittman, https://mollypittman.com/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/ YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you’re enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And/Or Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.   TIME STAMPS 00:00 “Now, with the tools that are making our ability to execute ideas so much faster, we’re also working even more, and so I think it’s time for all of us to take a moment and ask, what’s my strategy for dealing with all of this? - Because it’s insane.” Lauren Alexander 01:38 What is Neurohacking? 03:52 The Expanding Scope Of A Marketer’s Work 10:00 Five Things You Need To Know About Your Brain 11:36 Think of Mental Energy As Currency 13:05 Three Ways the Body is conserving mental energy 14:51 Consider The ‘Escalation Of Commitment’ Heuristic 17:04 “The brain filters out unnecessary information so that important stuff gets through. But the problem is it doesn’t always filter what the correct important stuff is.” Lauren Alexander 18:23 A Gratitude Practice 19:20 Symptoms You Might Not Recognize Are Connected to ‘Mental Drain’ 22:50 How Process Can Help Your Systems and Team Focus 27:22 Cost-free ways to build your mental energy’ bank account.’ 29:40 You can stimulate Neuroplasticity (critical to building your mental energy). 34:25 Be Kind To Yourself, “It’s Bigger Than Grit.”  

Is goal setting going to serve you or strain you this year? It's difficult in an industry that changes at light speed and likes to throw curve balls! Instead, Molly and John talk about their preference for setting themes and resolutions and equipping their business to be adaptive and flexible (so that they can adapt, grow, and thrive no matter what comes). Listen for three things they're focusing on at Smart Marketer in 2024 that might also be helpful for you and your business. You'll hear about being Proactive instead of Reactive, you'll hear about Workflow thinking as opposed to S.O.P.'s, and you'll also hear about how the stakes have been raised, so you can't look to one platform for profitability. You Will Learn:  A missing piece in most businesses   A shift in thinking that makes sure that nothing falls through the cracks How to prevent your Business from becoming Stagnant  And more!  "We had amazing growth in our Business - we almost doubled Smart Marketer, which is insane. We brought on tons of employees, new clients, and new students. It was a huge success, but we felt really burnt out at the end of the year. So the next step is, okay, how can we continue this growth but also do it in a way that feels even better." Molly Pittman LINKS Mentioned In This Episode: https://smartmarketer.com/playbook For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Molly Pittman, https://mollypittman.com/ John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/   TIME STAMPS 01:40 The Problem With Setting Big Annual Goals  04:47 Molly's First 2024 Resolution: Be Proactive instead of Reactive 05:55 It Comes Down To Time Management 09:51 John Shares Resolution #2: Fire Yourself 13:43 Workflows v. S.O.P.'s  16:57 "Business is all about relationships between people, and if you try to cut people out of the picture, it's always going to fail because no one is there to be the emotional core of it. No one is there to champion that thing moving forward." John Grimshaw 18:27 The Third (And Most Important) Resolution For 2024: One channel will not save you (or create a profitable business). 22:12 You need a playbook more than ever before. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.  

Did you miss the statement that Google and Yahoo Released? No worries, we've got you. This is a moment where some marketers are stressing but this is a totally manageable moment for email, so don't freak out. We've got John Grimshaw, Monetization expert and CMO of Smart Marketer, on the show with a timely update that will set you on the right path. John will give you a 5-Task-Checklist that you need to get done ASAP.  You Will Learn: How the Spam Filters Rules Are Changing With Gmail and Yahoo (and it's a good thing) Why Spam Filters Are Your Best Friend (Not Your Enemy) The ROI on email is going up over time. Email is not dying as a channel.  How to get Compliant (so you can continue doing what you do). "These changes will roll out on February 1, so you need to be in compliance before that date. But you absolutely should not panic because when you do the four things I'm going to give you at the end of this episode, it should, if you're computer savvy, take you no more than 30 minutes (and if you're not so tech-savvy, it's going to take you no more than 60 minutes". John Grimshaw  LINKS Mentioned In This Episode: https://easydmarc.com/ More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts Molly Pittman, https://mollypittman.com/ John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/ YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And/Or Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen. TIME STAMPS 01:14 Let's Address The Rumblings (and Panic) In The Industry 03:12 What Is Happening With GMail and Yahoo? 05:27 Email Is Not Dead In 2024 06:26 Are You Considered a "Bulk Sender"? 07:21 Authentication (Compliance and Records) 09:15 A Super Important Compliance Note for Klaviyo Users 10:27 The One-Click Unsubscribe 11:33 Your Spam Complaint Rate 15:49 Your 5-Task Checklist 17:27 "The only people that will suffer from this are the unprepared." Molly Pittman.

If you only listen to one Podcast episode this year, make it this one. We are re-sharing this “NotBusiness” Episode for you today because it’s one of those that you need to hear again and again. It was recorded live at his Blue Ribbon Mastermind for Entrepreneurs in 2022, and whether you’re an entrepreneur or not, listen for quick communication tips (that you haven’t heard before), insight on time management and mental consumption, as well as life-changing wisdom on what Ezra calls ‘the juice of life’: Intimacy, connectedness, and fulfillment. “Happiness is an inside job, and you can create that for yourself.” Ezra Firestone. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…Serve the World Unselfishly and Profit. LINKS Check out the Blue Ribbon Mastermind, here: https://smartmarketer.com/mastermind/ Ezra Firestone, https://smartmarketer.com/about/

Discover the recipe for creating high-converting user-generated ads that can quadruple business in just three weeks. Learn about the importance of storytelling, script writing, and understanding your product's true offering. Understand the power of problem-solving in advertising and how it can resonate with your target audience. Explore the significance of visuals and captions in video ads to convey the struggles and desires of your audience.

Learn how to get the best creative help for your business in this episode. The hosts discuss the challenges of hiring a creative strategist, the importance of understanding new media formats, and tips for hiring the best creative help. They emphasize the significance of finding individuals passionate about creativity and storytelling, and highlight the value of problem-solving skills and meeting clients' needs.

As a digital Marketer, you’ve likely become accustomed to change, and hopefully, you’ve developed the flexibility to last in this industry for the long haul. So this episode won’t come as a surprise; in fact, you’ll probably be relieved to have the experts drop these four insights into the year ahead so you can do what you’ve got to do and not feel blind-sided or stressed.  Listen for tactical tips on Prescriptive Marketing, AI in Creative Work, and what’s coming for email marketing and attribution.  “You need to hold this idea that spam filters are our friend, right? Spam filters allow people to trust their email inbox enough to buy stuff from us. So we like better spam protection. We need to differentiate by having better content”. John Grimshaw YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit LINKS The Smart Marketer Holiday Sale, https://smartmarketer.com/2023-holiday-sale/ Molly Pittman, https://mollypittman.com/ John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/  

What would you do if you had a thousand dollars to start a brand new business from scratch (with the goal of scaling it)? Molly and John have given this some thought, presenting completely different ideas in today's episode. Listen for their reasoning, strategy, and the marketing insights that shape their ideas. Which one wins? DM them on Instagram. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you reposted this episode on social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit LINKS The Smart Marketer Holiday Sale, https://smartmarketer.com/2023-holiday-sale/ Molly Pittman, https://mollypittman.com/ John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/