The Smart Marketer Podcast

The Facebook game has changed; have you adapted? Are you struggling to see consistent results, having scaling issues, or seeing costs rise? You may be underestimating what Facebook can do, and your campaigns are probably way more complex than they need to be.   You’re not alone in this! META has had marketers and media buyers on a wild ride. So today, we have two Blue Ribbon members on the show for our Special Summer Speaker Series. Jeremiah Allen and Charley Beckham Tichenor (IV) have helped Ezra Firestone (among others) with their Facebook Ad campaigns in the past. They’re presenting live from Ezra’s Mastermind, discussing how to get the most out of Facebook Advertising. You’ll hear about how to be a good business partner with META and how each of your Ads is like a salesperson working for you. Listen to learn how to structure your account, your campaigns, and your ad sets in a way that will open up a world of success (and efficiency) for you and your brand. “I’ve built many, many brands to eight, nine figures. This is the architecture for everything, whether it’s e-commerce, Lead Gen, doesn’t matter, your vertical doesn’t matter, your niche doesn’t matter. Facebook works the exact same way, no matter what your business is. Does this work for your business? Yes.” Charley Beckham Tichenor IV.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit   LINKS Jeremiah Allen, https://www.linkedin.com/in/jeremiahvanallen/ Follow Charley Beckham Tichenor IV on Instagram, @CharleyWaffles Ezra Firestone, https://smartmarketer.com/about/ Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/

Have you tried Influencer Marketing but with disappointing results? Or maybe you don’t even know where to begin. This episode will help. We have Nish Samantray, co-founder of the 8-Figure Brand, ‘Arrae,’ on the show for our Special Summer Speaker Series. He’s presenting live from Ezra’s Blue Ribbon Ecommerce Mastermind, sharing how Arrae grew exponentially when they developed this Influencer Marketing strategy. You might say that it was a fluke that Hailey Bieber bought their products (and talked about them on social media), but Nish argues otherwise, and you will hear how they did it so that you can replicate the strategy for your business or brand. Nish also talks about how this links into their Affiliate Program and he shares five key takeaways that will prevent you from wasting time and money, improve your ROI, get you some excellent User Generated Content, and more.   YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit   Links Nish Samantray, https://www.linkedin.com/in/nishantsamantray/ Nish and Siff’s brand, https://www.arrae.com/ Ezra Firestone, https://smartmarketer.com/about/ Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/  

Have you given SEO a minute lately? Zach Schubert of Qera Marketing is not only an Agency Lead Gen consultant, but he has stayed in the SEO game and sees incredible results when most people have long deserted the channel for ‘greener pastures.’  In fact, SEO is not a thing of the past; it’s working right now if you’re willing to invest in it. And the best part? It doesn’t have to take as long as you think to see results. If you want to diversify traffic channels in a proven way, listen as Molly interviews Zach, and they discuss how he gets SEO results faster (guaranteeing clients an improvement in keyword ranking within three months). You will also hear the exact sales funnel he developed to solve his agency’s lead-gen problems (so you can apply it to your business and see similar results). YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit LINKS Zach Schuber, https://www.linkedin.com/in/heyzachschubert/?trk=public_post_feed-actor-name Quera Marketng, https://qeramarketing.com/ Molly Pittman, https://mollypittman.com/ The Smart Marketer Agency, https://smartmarketer.com/agency/.  

If you want to dive deeper into Google Ads, then 1) You’re smart, and 2) You’re in the right place. Over a billion shopping experiences happen across Google daily, yet Google Ads is frequently under-optimized by even the most successful businesses and brands. In this super helpful two-part series, Brett Curry of OMG Commerce breaks down how to get more from Google and see better results. You’ll hear about the four pillars; Google Search, Google Performance Max (Google Shopping), ReMarketing, and Top Of Funnel (YouTube) Ads. You’ll gain more understanding of the THREE types of campaigns that will help you create more stability and predictability for your business. Go back to Episode 149 if you missed Part 1 in this series. Want to dive deeper into Google Ads? Check out the All New Smart Google Ads course! https://smartmarketer.com/smart-google-ads/ Links Brett Curry https://www.linkedin.com/in/thebrettcurry/ Brett’s other course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/ Ezra Firestone, https://smartmarketer.com/about/ Molly Pittman, https://mollypittman.com/ YOUR ENGAGEMENT MATTERS    Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit.

Are you under-optimizing Google Ads? Did you know there are over a billion shopping experiences across Google daily?! Marketers talk a lot about META, but at Smart Marketer, we also talk about how we can’t just rely on one platform for your business. In this super helpful mini-series, Brett Curry of OMG Commerce breaks down how to get more from Google and see better results. You’ll hear about the four pillars; Google Search, Google Performance Max (Google Shopping), ReMarketing, and Top Of Funnel (YouTube) Ads. You’ll gain more understanding of the THREE types of campaigns that will help you create more stability and predictability for your business. Remember to subscribe (or follow) this Podcast so you don’t miss Part 2. Want to dive deeper into Google Ads? Check out the All New Smart Google Ads course! https://smartmarketer.com/smart-google-ads/ Links Brett Curry https://www.linkedin.com/in/thebrettcurry/ Brett’s other course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/ Ezra Firestone, https://smartmarketer.com/about/ Molly Pittman, https://mollypittman.com/   YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit.

Did you ever want a wise guru to just sit down with you and tell you what to do to feel better in your world? To just give it to you straight and break it down for you? Well, this episode is for you, and it’s perfect for Memorial Day weekend when you’re hopefully taking a minute to rest, reflect and connect.  You’ll hear Ezra Firestone mentoring his team on how to live a fulfilling and happy life, and more specifically, he hones in on the Holy Grail that is “Work-Life Balance.” Don't miss the Q&A at the end where Ezra advises one of his team on how to simply. stop. overworking. “What even is Work-Life Balance? I believe it’s making the time to have the life that you want to have (in work and outside of work)”. YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for all the 5-Star Reviews and meaningful messages you’ve sent this year - the Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit. Links: Ezra Firestone on LinkedIn, https://www.linkedin.com/in/ezrafirestone/ The Blue Ribbon Commerce Mastermind, https://smartmarketer.com/mastermind/ Smart Marketer Courses https://smartmarketer.com/courses/

Another great episode brought to you by Ezra Firestone, founder of Smart Marketer (and several other Businesses). It’s packed with insights to help you if you’re in business or want to be! You’ll hear Ezra interview Russ Izzo, the founder of True Medic, and he shares a ton of solid lessons throughout. Although this was recorded in 2019, you will enjoy their chemistry and energy, and make sure you listen to the end to hear about his 3 Million dollar day, the Oprah effect, and why you have to take a moderate, reasonable salary to ultimately have huge success.  “Sometimes you have to make a relationship. You have to shake hands. You have to let them know that you’re honest. You’re the real deal. You’re going to deliver. You’re going to back up what you say.” Russ Izzo YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for all the 5-Star Reviews and meaningful messages you’ve sent this year - the Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links: Ruzz Izzo on LinkedIn, https://www.linkedin.com/in/russell-izzo-043644a/ Russ’s company, https://trumedic.com/ Ezra Firestone on LinkedIn, https://www.linkedin.com/in/ezrafirestone/ The Blue Ribbon Commerce Mastermind, https://smartmarketer.com/mastermind/

Do you feel good? Are you energetic? Are you sleeping well? These are all obvious clues to whether the marketing, hustling, and entrepreneurial lifestyle (and habits) are taking a toll on your brain. In this episode, we’re not trying to get you on a diet or get you to achieve more or perform better. Instead, you’ll learn how the brain works and what you can do to feel better. Molly Pittman talks with Lauren Alexander, the VP of Marketing at Neurohacker.com, who shares some insights that will also make you a better marketer. Her expertise will give you helpful tips for leading your team, optimizing focus, ‘budgeting’ your mental energy and more. “If you can really dial in and optimize your brain activity, you’ll have a cascade of benefits throughout the body.” Lauren Alexander YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links  Lauren’s custom link for your 75% discount, neurohacker.com/smartmarketer Molly Pittman, https://mollypittman.com/ The Smart Marketer Agency, https://smartmarketer.com/agency/.

This episode gives us access to Ezra Firestone’s Blue Ribbon E-Commerce Mastermind. Whether you’re already a Founder/Entrepreneur or want to launch your own business one day, there are takeaways, tips, and fun tidbits in this conversation between two heavy-hitters that have recently sold large portions of their boot-strapped businesses. You’ll hear Ezra’s chat with Kindred Bravely Founder Garret Akerson as they share their exit stories, reasoning, and what life is like ‘on the other side.’  Also, learn why Garret Aversion thinks you should never start a business without an Exit plan and why Ezra advises you ‘get out’ when your business is at around 70% of its potential. “Entrepreneurship is a personal development game, right? Cause you are always the limiting factor no matter what”. Garret Akerson YOUR ENGAGEMENT MATTERS! Thank you to our listeners for all the 5-Star Reviews and meaningful messages you’ve sent this year - the Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links: Garret Akerson on LinkedIn, https://www.linkedin.com/in/garretakerson/ Ezra Firestone on LinkedIn, https://www.linkedin.com/in/ezrafirestone/ The Blue Ribbon Commerce Mastermind, https://smartmarketer.com/mastermind/ Smart Marketer Courses https://smartmarketer.com/courses/

Ep. 144, The MIT Framework For Daily Media Buying Decisions If you spend any time in Ads Manager, this episode is for you. The CEO of the Smart Marketer Agency (Pepijn Hufen) is back on the show to share the framework he and his team use for their high-level clients. By the end of this episode, you will feel more confident when drawing conclusions and less daunted by the data. You’ll learn the best metric for determining business health, how to handle Ads that have been running for less than 72 hours, and more! “If you are a media buyer, you cannot look at Ads in a silo. You cannot look at Ads in isolation from the whole business. If you are an agency, you are responsible for understanding what is happening in your client’s overall business.” Pepijn Hufen YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links Pepijn Hufen, on Twitter, https://twitter.com/PepHufen on Instagram, https://www.instagram.com/pep_hufen/?hl=en More Episodes, https://smartmarketer.com/blog/?cat=podcasts. The Smart Marketer Agency, https://smartmarketer.com/agency/