The Smart Marketer Podcast

How do you make email marketing work for you? Whether you’re using chat GPT or not, these 8 principles have not changed! “If you hold these eight laws in your mind, you are going to be better at email marketing than about 95% of businesses out there.” John Grimshaw Our host John Grimshaw has overseen the sending of half a million emails (so far)! In this flash back episode, he downloads his expertise and explains how applying this knowledge will give you the competitive edge you’re looking for.  You can also find a full video of this on the Smart Marketer YouTube channel, which you can check out here, https://www.youtube.com/@TheSmartMarketer/featured. PLUS, if you’re ready to turn Email into a huge revenue channel for your brand, check out Train My Email Specialist, https://smartmarketer.com/train-my-email-specialist/. Links: John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses https://smartmarketer.com/courses/ Train My Email Specialist, https://smartmarketer.com/train-my-email-specialist/  YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for all the 5-Star Reviews and meaningful messages you’ve sent this year - the Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit.

Today Molly Pittman talks to one of her favorite humans in the world, who happens to be AI Enthusiast Mike Rhodes, Founder of WebSavvy. He doesn’t claim to be an expert, but he does know more than most and provides some excellent background information, context, and perspective that will help you feel more able to dive into Chat GPT, Mid Journey, and whatever comes next! Listen for an optimistic take on what AI means for us, plus an overview of what’s coming toward us (at Warp Speed). You’ll be encouraged to dive into this rapidly evolving, game-changing technology with reverence and responsibility. “Your job is to think about how your business could use this for good. How can we use this to empower people and to make us more human? That’s the job right now”. Mike Rhodes. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit   Links Mike Rhodes, https://au.linkedin.com/in/websavvy Web Savvy, https://www.websavvy.com.au/ Molly Pittman, https://mollypittman.com/ The Smart Marketer Agency, https://smartmarketer.com/agency/

What does the data tell us? The Chat CPT hype train is extremely real, but what can this tool do for us as Marketers? Does it have what it takes to step in and help you with your Email Campaigns? CMO of Smart Marketer John Grimshaw ran three Email split tests and shares some interesting data in this episode. So whether you are excited to figure out how to use this tool or a skeptic that’s a little concerned, listen to this data-backed episode for helpful insights you can apply to your own campaigns. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses https://smartmarketer.com/courses/ Train My Email Specialist, https://smartmarketer.com/train-my-email-specialist/

If you have a demanding full-time job, you might feel that launching a side business is just too difficult. But Kate Matsudaira, the Founder of Ink and Volt, did just this and shares her success story with the CEO of the Smart Marketer Agency. Kate’s journey showcases the power of community engagement for product development, knowing when to delegate, and some creative solutions to practical problems. Pepijn Hufen and Kate dive into the numbers, the thinking behind some of Ink and Volt’s strategies, and what it’s like to work with the Smart Marketer agency (Ink and Volt is a client).  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Pepijn Hufen, https://www.linkedin.com/in/pepijnhufen/ The Smart Marketer Agency, https://smartmarketer.com/agency/. Kate Matsudaira, https://www.linkedin.com/in/katemats  Ink and Volt, https://inkandvolt.com/

Our senior media buyer is back on the show to bring you up to speed on what's working now in Facebook Ads Manager. You can almost hear the media buying community worldwide as they scramble to get to this episode! You'll hear Smart Marketer CEO Molly Pittman talk with Dennis Paskalev about the trends, tips, and tweaks you need to employ to optimize your campaigns. Plus, don't skip the end of the episode, where they talk candidly about the work-life balance challenges (and solutions) that are as crucial for your success as the latest digital marketing strategies. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Molly Pittman, https://mollypittman.com/ The Agency, https://smartmarketer.com/agency/. Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/

Molly Pittman recently had the honor of being a guest on the ScaleUp Community podcast (E-Comm Simplified) with Shruti Shah. We're sharing this recording to give you a ton of valuable insights on digital marketing, business growth, and leadership. Plus, find out what kind of products have a competitive edge in 2023. “Our powers together combined create something much bigger than we could have done on our own.” Molly Pittman Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded our expectations, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  YOUR ENGAGEMENT MATTERS  We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit. Links Shruti Shah, https://www.linkedin.com/in/shruti-shah-23ba15208/?originalSubdomain=in Molly Pittman, https://mollypittman.com More Episodes, https://smartmarketer.com/blog/?cat=podcasts.

Have you wondered what would happen if you got onto Shark Tank? Kim Lewis had that opportunity and talks with Molly Pittman in this episode about what that did (and didn’t do) for her business. Listen for Kim’s true moments of breakthrough, the keys to her success, and what she wishes she had done earlier. “A lot of entrepreneurs start businesses because they want to start a business, not because there are people who are willing to pay them for the thing that they want to sell!” Kim Lewis Listen now to gain valuable insights from Kim’s journey and discover how to apply these lessons to your business. Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  YOUR ENGAGEMENT MATTERS  We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit.   Links   Kim Lewis, https://kimlewisceo.com Curl Mix,  https://www.curlmix.com Molly Pittman, https://mollypittman.com Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/ More Episodes, https://smartmarketer.com/blog/?cat=podcasts.

For the first time on this show, we’re spotlighting the benefits of Podcasting for your brand. If you’re considering launching a podcast and want to understand how it could fit into your business, this episode is a great place to start. Our host Molly Pittman has been podcasting since 2015, but in this episode, she talks with Podcast Entrepreneur Anne Claessen, founder of the Podcast Management company, Podcast Babes. They discuss the most powerful benefits of having a podcast, the keys to success, and the current options for monetizing your show.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links Annes Company, https://thepodcastbabes.com/ Molly Pittman, https://mollypittman.com More Episodes, https://smartmarketer.com/blog/?cat=podcasts.

In 17 years of business, none of Ezra’s employees have ever quit. Yes, you read that right. If you want to learn how to manage inevitable conflict (and keep your “A Players”), you need to listen to this episode. You will learn how to find out what’s really going on among your teams, how to prevent trouble on the ground, and then how to deal with it when it arises. This recording is an excerpt from the Blue Ribbon Mastermind. For more information on that, visit https://smartmarketer.com/mastermind/. “What people want is to feel heard, acknowledged, and valued. And it is your job as the leader of the ship to listen to them. And there aren’t very many people in the world who actually listen. If you are one of them, you have a superpower.” Ezra Firestone. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links Ezra Firestone, https://smartmarketer.com/about/ Smart Marketer Courses, https://smartmarketer.com/courses/

At Smart Marketer, we believe all roads lead back to your creative! And we are constantly searching for ways to do that better! Today we’ve brought on a special guest, Savannah Sanchez. Savannah is one of the most sought-after experts for TikTok advertising and the founder of Social Savannah, an official TikTok creative agency partner. She is passionate about figuring out what creative formats and formulas work best for e-commerce brands. In this episode, she talks through three of her favorite Ad formulas (that work for you wherever you’re running ads and no matter what type of business you have). YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links   Savannah’s brand, https://thesocialsavannah.com   Molly Pittman, https://mollypittman.com   More Episodes, https://smartmarketer.com/blog/?cat=podcasts.   Train My Traffic Person https://smartmarketer.com/train-my-traffic-person/?gclid=CjwKCAiArY2fBhB9EiwAWqHK6ktbPBMr2DCy3kaCB_Sy_2HK9HG0fzmm29_Wj45YBzEhXHYLsu2QJhoC9EoQAvD_BwE