Ep. 162, How iOS 17 Will Affect You (What Every Marketer Needs To Know)

Sep 4, 2023

Molly Pittman and John Grimshaw discuss the upcoming iOS 17 update and its potential impact on digital marketing. They explore the drop in return on ad spend caused by iOS 14, the new link tracking protection feature in iOS 17, and the need for marketers to adapt. They also highlight the importance of adopting a blended return on ad spend perspective and discuss strategies to mitigate the effects of iOS 17. Staying informed and embracing the changes are key to seizing opportunities in this evolving landscape.

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Introduction

00:00 • 5min

Impact of iOS 17 on User Tracking and Advertising

04:32 • 10min

Shifting Mindset in Marketing Financials: Moving Away from the Old Model

14:49 • 2min

Impact of iOS 17 Update on Marketers and Future Strategies

16:58 • 3min

Preparing for the Impact of iOS 17: Embracing Change and Seizing Opportunities

19:35 • 2min