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Ep. 162, How iOS 17 Will Affect You (What Every Marketer Needs To Know)

The Smart Marketer Podcast

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Introduction

Molly and John discuss the upcoming iOS 17 update and its potential effect on digital marketing, comparing it to the disruptive iOS 14.5 update. They explore the drop in return on ad spend caused by iOS 14 and Apple's lag in advertising revenue, as well as the new link tracking protection feature in iOS 17.

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