The GTMnow Podcast

In this episode of the Sales Hacker Podcast, we have Veronika Riederle, Co-Founder & CEO at Demodesk, a customer meeting platform company she launched in 2018 that’s bringing in seven figures with a global hybrid remote team. Join us for a stunning conversation about why now is the perfect time to found a company and create a new category.What You’ll LearnWhat’s surprising about starting a company todayThe virtual meeting space has barely begun to evolveArticulating your product in a way that creates a categoryHow to differentiate in a crowded environmentShow Agenda and TimestampsAbout Veronika Riederle & Demodesk [2:20]What’s surprising about founding a company today [8:25]Why we should disrupt human communication [13:08]Differentiating your company in a competitive environment [15:30]Making gender in leadership a less controversial topic [22:45]Paying it forward [24:50]Sam’s Corner [27:30]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 150: Gianna ScorsoneThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Gianna Scorsone, GM/Head of North America at Aircall, where she lives out her dream to scale the channel program and to empower diverse employees and leaders. Join us for a rich conversation about answering to your employees and hearing their need for flexible return-to-work options.What You’ll LearnServant leadership means listening to your peopleCulture changes with every person who joins the teamHow to provide compete return-to-work flexibilityRevising policies to support mental healthShow Agenda and TimestampsAbout Gianna Scorsone & Aircall [2:00]Gianna’s origin story in sales [4:50]How Aircall tackles the return to work [11:15]Supporting mental health with flexible policies [16:40]Building a culture that drives business outcomes [20:30]Paying it forward [24:20]Sam’s Corner [27:30]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 149: Appy ChoudharyThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Appy Choudhary, Head of Sales Development at Blend, where he has built and leads AE and SDR teams as a sales leader with nearly 15 years of experience. Join us for an authentic conversation about applying sales leadership to building SDR teams — and the role of personalization in generating opportunities.What You’ll LearnPersonalization makes a difference in prospect responseVideo mail and messaging is a huge personalization aidThe SDR role is all about learning and being coachableHiring people early to tech sales is ultra rewardingShow Agenda and TimestampsAbout Appy Choudhary & Blend [1:50]A sales leader’s hiring process [6:02]Using personalization and creativity to drive responses [9:05]The unexpected in sales leadership [13:30]Advice about generating opportunities [19:30]Paying it forward [20:53]Sam’s Corner [22:17]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 148: Kerry HudsonThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Kerry Hudson, VP of Commercial Sales at Conga, a sales leader in the high tech space across multiple verticals. Join us for a timely conversation about producing high performing sales organizations with a focus on people, process, and customers.What You’ll LearnDiscovering your passion, not following itA systemic approach to finding diverse candidatesTaking a bet on talent, enthusiasm, and potentialHow the sales process has changed in the last 18+ monthsShow Agenda and TimestampsAbout Kerry Hudson & Conga [1:45]Kerry’s career journey into leadership [4:25]Misconceptions about sales leadership [7:06]All about diversity hiring [10:59]Why you should track the 2 Ps [13:15]Changes in today’s sales process [16:48]Paying it forward [20:29]Sam’s Corner [23:08]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 147: Tom GlasonThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Tom Glason , Cofounder & CEO at Scalewise , a platform that provides scale ups with flexible access to world-class revenue expertise. Join us for an insightful conversation on lessons from over 20 years in B2B sales tech and how to support teams and leaders in achieving their professional potential.What You’ll Learn - How to take control of your career by doing due diligence- Telling your sales team to set their own targets- The role of autonomy, mastery, and purpose in motivating people- The biggest mistakes early stage venture-backed companies makeShow Agenda and Timestamps- About Tom Glason & Scalewise [4:15]- Mistakes of early stage companies [7:50]- A deep dive into Tom’s career of leadership [10:06]- Why you should do due diligence before joining [20:28]- Should reps set their own targets? Yes [25:51]- Paying it forward [31:05]- Sam’s Corner [33:27]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 146: Michelle PietschThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.