

The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books

Oct 22, 2021 • 8min
Friday Fundamentals 147: Tom Glason
Friday Fundamentals 147: Tom GlasonThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Oct 19, 2021 • 37min
183: Dear Sales Team, Set Your Own Quotas
In this episode of the Sales Hacker Podcast, we have Tom Glason , Cofounder & CEO at Scalewise , a platform that provides scale ups with flexible access to world-class revenue expertise. Join us for an insightful conversation on lessons from over 20 years in B2B sales tech and how to support teams and leaders in achieving their professional potential.What You’ll Learn - How to take control of your career by doing due diligence- Telling your sales team to set their own targets- The role of autonomy, mastery, and purpose in motivating people- The biggest mistakes early stage venture-backed companies makeShow Agenda and Timestamps- About Tom Glason & Scalewise [4:15]- Mistakes of early stage companies [7:50]- A deep dive into Tom’s career of leadership [10:06]- Why you should do due diligence before joining [20:28]- Should reps set their own targets? Yes [25:51]- Paying it forward [31:05]- Sam’s Corner [33:27]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Oct 15, 2021 • 4min
Friday Fundamentals 146: Michelle Pietsch
Friday Fundamentals 146: Michelle PietschThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Oct 12, 2021 • 32min
182: Build a Sales Team from the Ground Up w/ Michelle Pietsch
In this episode of the Sales Hacker Podcast, we have Michelle Pietsch , VP of Revenue at Dooly , which streamlines sales workflow and saves reps 5+ hours per week. Join us for a standout conversation on building sales teams from the ground up at high-growth startups.What You’ll Learn - How to handle massive growth expectations- The importance of investing in infrastructure in the team- Hiring SDRs to create demand- Why the discovery process is always an improvement areaShow Agenda and Timestamps- About Michelle Pietsch & Dooly [2:10]- Building sales teams from the ground up [8:08]- Being in the early growth stage with sales [11:15]- Effectively coaching reps for improved performance [16:40]-Improving the discovery process [18:57]- Paying it forward [25:10]- Sam’s Corner [27:01]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Oct 8, 2021 • 12min
Friday Fundamentals 145: Keegan Riley
Friday Fundamentals 145: Keegan RileyThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Oct 5, 2021 • 43min
181: Facing Adversity w/ a Growth Mindset
In this episode of the Sales Hacker Podcast, we have Keegan Riley , CRO at Sysdig,a cybersecurity startup, and philanthropist on the St. Jude Chicago Advisory Council. Join us for a raw and personal conversation on leadership, adversity, grit, and a growth mindset.Bonus: In this episode, we hear music from Baba Brinkman, Founder at Event Rap .What You’ll Learn How Keegan fell into B2B tech salesCreating a context for people to succeedFacing adversity with a growth mindsetFinding joy in life with passion and perseveranceShow Agenda and TimestampsAbout Baba Brinkman & Event Rap [3:39]About Keegan Riley & Sysdig [7:02]Leadership learnings from massive company growth [18:09]Job training beyond college: a growth mindset [22:33]Facing adversity with courage and joy [24:39]Music by Baba Brinkman [33:12]Sam’s Corner [38:47]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Oct 1, 2021 • 5min
Friday Fundamentals 144: Hakim Myers
Friday Fundamentals 144: Hakim MyersThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Sep 28, 2021 • 25min
180: Talent Retention w/ Whole-Person Benefits Package
In this episode of the Sales Hacker Podcast, we have Hakim Myers, Business Recruiter at Nextdoor , where he recruits for people, finance, and legal functions for startups. Join us for a revealing conversation on sales and talent from the perspective of a recruiter in an executive search firm.What You’ll Learn - How to convince people to work for your company- Why attrition and retention matter so much right now- The talent search in the startup environment- Powerful benefits that employers need to offerShow Agenda and Timestamps- About Hakim Myers & Nextdoor [2:00]- Key lessons from a business recruiter [8:30]- The hardest job market in a decade [10:20]- The startup environment & powerful employee benefits [12:25]- People analytics: What employees want [15:45]- The biggest talent challenge for companies [20:08]- Sam’s Corner [21:36]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Sep 24, 2021 • 4min
Friday Fundamentals 143: Paula Shannon
Friday Fundamentals 143: Paula ShannonThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Sep 21, 2021 • 37min
179: Cultural Insight on Operating a Regional Office w/ Paula Shannon
In this episode of the Sales Hacker Podcast, we have Paula Shannon , Chief Evangelist at Lilt , a machine learning company focused on language translation. Join us for an engaging conversation about language, sales, career success, and embracing cultural differences in leadership.What You’ll Learn - How to open a regional office- When to use functional heads in lines of reporting- The importance of understanding company finances- What has changed in sales over the last two decadesShow Agenda and TimestampsAbout Paula Shannon & Lilt [3:02]The mandate of a chief evangelist [8:10]Adapting sales processes internationally [12:02]2 recent changes in consumers and sales [19:14]Advice to today’s young workers [23:47]Paying it forward: Shout-outs [30:03]Sam’s Corner [34:11]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.