The GTMnow Podcast

Friday Fundamentals 142: Amy FramptonThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Amy Frampton , Head of Marketing at BambooHR and 15- year marketing veteran. Join us for a hilarious conversation about what’s changed in marketing lately, brushing shoulders with Marshawn Lynch, poaching SDRs and AEs from sales, and tips for employer branding.What You’ll Learn - Why trust is integral to chiefs of staff- Who sales development should report to (spoiler: it’s marketing)- The importance of employer brand- Being intentional about employee satisfactionShow Agenda and TimestampsAbout Amy Frampton & Bamboo HR [3:13]Quick aside: What a chief of staff does [9:46]Changes in marketing in the last 15 years [13:08]Who should sales development report to? [15:20]Employer branding & employee satisfaction [20:51]Paying it forward: Shout-outs [26:48]Sam’s Corner [29:00]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Moeed Amin , Founder and CEO at Proverbial Door and expert on the neuroscience of trust and decision-making. Join us for a great conversation about how buyers choose sellers, building (or breaking) trust, and common psychological mistakes sellers make.What You’ll Learn 1) Why sales is about trustworthiness2) Why Moeed says cold calls are horsesh*t3) Integrating your personal and work life to increase transparency4) Common ways that sellers fail to build trustShow Agenda and Timestamps1) About Moeed Amin & Proverbial Door [2:40]2) What neuroscience teaches about buyer decisions [11:17]3) Ways to establish trust with customers [14:39]4) Why you should audit your personal life for trustworthiness [21:45]5) Common mistakes sellers make that break trust [25:00]6) Sam’s Corner [31:55]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Moeed Amin , Founder and CEO at Proverbial Door and expert on the neuroscience of trust and decision-making. Join us for a great conversation about how buyers choose sellers, building (or breaking) trust, and common psychological mistakes sellers make.What You’ll Learn - Why sales is about trustworthiness- Why Moeed says cold calls are horsesh*t- Integrating your personal and work life to increase transparency- Common ways that sellers fail to build trustShow Agenda and Timestamps- About Moeed Amin & Proverbial Door [2:40]- What neuroscience teaches about buyer decisions [11:17]- Ways to establish trust with customers [14:39]- Why you should audit your personal life for trustworthiness [21:45]- Common mistakes sellers make that break trust [25:00]- Sam’s Corner [31:55]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Fundamental Fridays 140: Ajit GhumarThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale . Join us for a conversation about Ajit’s pricing philosophy, the effect that price has on customer satisfaction, and why the truth is better than feeling good.What You’ll Learn - The role of product marketing, perfectly summarized- Why pricing is too often an afterthought- How to make pricing decisions upstream- The importance of truth tellingShow Agenda and Timestamps- About Ajit Ghuman & Narvar [3:40]- The role of product marketing [5:30]- A pricing philosophy that works [8:55]- The relationship between price & customer satisfaction [14:15]- Why truth trumps feeling good [22:28]- Paying it forward: shout-outs [27:16]- Sam’s Corner [29:40]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 139: Jean AyoubThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Jean Ayoub, Secretary General and CEO at International Social Service (ISS), a nonprofit organization that specializes in complex cross-border case management to protect migrant children. Join us for a convicting conversation about some of the challenges facing workers who reunite children with families and how sales plays into their success.What You’ll Learn What ISS is and the work it doesChallenges that advocates for migrant children faceHow Jean came to work with nonprofitsFundraising, financing, sales skills, and advocacy awarenessShow Agenda and TimestampsAbout Jean Ayoub & ISS [4:50]Challenges facing advocates for migrant children [10:14]Jean’s love for nonprofits [13:28]Migratory patterns and causes for separation [15:48]How sales is present in nonprofits [19:45]Sam’s Corner [26:03] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 138: Tom SternThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Tom Stern, President at Stern Executive Search and author of Fear Less, Sell More. Join us for a fantastic (and humorous) conversation about sales expression, the deliberate use of the voice as an instrument to create human connection.What You’ll Learn Voice, tone, and language manipulation techniquesHow sales expression relates to human empowermentInvestigating the story you tell about yourselfThe role of fear in salesShow Agenda and TimestampsAbout Tom Stern & Stern Executive Search [4:16]What sales expression means [11:38]Using mirroring to close a deal [19:51]Listening, absorbing, synthesizing [26:50]Paying it forward: shout-outs [31:09]Sam’s Corner [36:03]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.