The GTMnow Podcast

GTMnow
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Oct 12, 2021 • 32min

182: Build a Sales Team from the Ground Up w/ Michelle Pietsch

In this episode of the Sales Hacker Podcast, we have Michelle Pietsch , VP of Revenue at Dooly , which streamlines sales workflow and saves reps 5+ hours per week. Join us for a standout conversation on building sales teams from the ground up at high-growth startups.What You’ll Learn - How to handle massive growth expectations- The importance of investing in infrastructure in the team- Hiring SDRs to create demand- Why the discovery process is always an improvement areaShow Agenda and Timestamps- About Michelle Pietsch & Dooly [2:10]- Building sales teams from the ground up [8:08]- Being in the early growth stage with sales [11:15]- Effectively coaching reps for improved performance [16:40]-Improving the discovery process [18:57]- Paying it forward [25:10]- Sam’s Corner [27:01]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
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Oct 8, 2021 • 12min

Friday Fundamentals 145: Keegan Riley

Friday Fundamentals 145: Keegan RileyThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
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Oct 5, 2021 • 43min

181: Facing Adversity w/ a Growth Mindset

In this episode of the Sales Hacker Podcast, we have Keegan Riley , CRO at Sysdig,a cybersecurity startup, and philanthropist on the St. Jude Chicago Advisory Council. Join us for a raw and personal conversation on leadership, adversity, grit, and a growth mindset.Bonus: In this episode, we hear music from Baba Brinkman, Founder at Event Rap .What You’ll Learn How Keegan fell into B2B tech salesCreating a context for people to succeedFacing adversity with a growth mindsetFinding joy in life with passion and perseveranceShow Agenda and TimestampsAbout Baba Brinkman & Event Rap [3:39]About Keegan Riley & Sysdig [7:02]Leadership learnings from massive company growth [18:09]Job training beyond college: a growth mindset [22:33]Facing adversity with courage and joy [24:39]Music by Baba Brinkman [33:12]Sam’s Corner [38:47]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
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Oct 1, 2021 • 5min

Friday Fundamentals 144: Hakim Myers

Friday Fundamentals 144: Hakim MyersThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
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Sep 28, 2021 • 25min

180: Talent Retention w/ Whole-Person Benefits Package

In this episode of the Sales Hacker Podcast, we have Hakim Myers, Business Recruiter at Nextdoor , where he recruits for people, finance, and legal functions for startups. Join us for a revealing conversation on sales and talent from the perspective of a recruiter in an executive search firm.What You’ll Learn - How to convince people to work for your company- Why attrition and retention matter so much right now- The talent search in the startup environment- Powerful benefits that employers need to offerShow Agenda and Timestamps- About Hakim Myers & Nextdoor [2:00]- Key lessons from a business recruiter [8:30]- The hardest job market in a decade [10:20]- The startup environment & powerful employee benefits [12:25]- People analytics: What employees want [15:45]- The biggest talent challenge for companies [20:08]- Sam’s Corner [21:36]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
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Sep 24, 2021 • 4min

Friday Fundamentals 143: Paula Shannon

Friday Fundamentals 143: Paula ShannonThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
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Sep 21, 2021 • 37min

179: Cultural Insight on Operating a Regional Office w/ Paula Shannon

In this episode of the Sales Hacker Podcast, we have Paula Shannon , Chief Evangelist at Lilt , a machine learning company focused on language translation. Join us for an engaging conversation about language, sales, career success, and embracing cultural differences in leadership.What You’ll Learn - How to open a regional office- When to use functional heads in lines of reporting- The importance of understanding company finances- What has changed in sales over the last two decadesShow Agenda and TimestampsAbout Paula Shannon & Lilt [3:02]The mandate of a chief evangelist [8:10]Adapting sales processes internationally [12:02]2 recent changes in consumers and sales [19:14]Advice to today’s young workers [23:47]Paying it forward: Shout-outs [30:03]Sam’s Corner [34:11]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
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Sep 17, 2021 • 6min

Friday Fundamentals 142: Amy Frampton

Friday Fundamentals 142: Amy FramptonThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
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Sep 14, 2021 • 32min

178. Why SDRs Should Report to Marketing w/ Amy Frampton

In this episode of the Sales Hacker Podcast, we have Amy Frampton , Head of Marketing at BambooHR and 15- year marketing veteran. Join us for a hilarious conversation about what’s changed in marketing lately, brushing shoulders with Marshawn Lynch, poaching SDRs and AEs from sales, and tips for employer branding.What You’ll Learn - Why trust is integral to chiefs of staff- Who sales development should report to (spoiler: it’s marketing)- The importance of employer brand- Being intentional about employee satisfactionShow Agenda and TimestampsAbout Amy Frampton & Bamboo HR [3:13]Quick aside: What a chief of staff does [9:46]Changes in marketing in the last 15 years [13:08]Who should sales development report to? [15:20]Employer branding & employee satisfaction [20:51]Paying it forward: Shout-outs [26:48]Sam’s Corner [29:00]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
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Sep 10, 2021 • 8min

Friday Fundamentals 141: Moeed Amin

In this episode of the Sales Hacker Podcast, we have Moeed Amin , Founder and CEO at Proverbial Door and expert on the neuroscience of trust and decision-making. Join us for a great conversation about how buyers choose sellers, building (or breaking) trust, and common psychological mistakes sellers make.What You’ll Learn 1) Why sales is about trustworthiness2) Why Moeed says cold calls are horsesh*t3) Integrating your personal and work life to increase transparency4) Common ways that sellers fail to build trustShow Agenda and Timestamps1) About Moeed Amin & Proverbial Door [2:40]2) What neuroscience teaches about buyer decisions [11:17]3) Ways to establish trust with customers [14:39]4) Why you should audit your personal life for trustworthiness [21:45]5) Common mistakes sellers make that break trust [25:00]6) Sam’s Corner [31:55]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

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