In this episode of the Sales Hacker Podcast, we have Appy Choudhary, Head of Sales Development at Blend, where he has built and leads AE and SDR teams as a sales leader with nearly 15 years of experience. Join us for an authentic conversation about applying sales leadership to building SDR teams — and the role of personalization in generating opportunities.

What You’ll Learn

Personalization makes a difference in prospect response
Video mail and messaging is a huge personalization aid
The SDR role is all about learning and being coachable
Hiring people early to tech sales is ultra rewarding

Show Agenda and Timestamps

About Appy Choudhary & Blend [1:50]
A sales leader’s hiring process [6:02]
Using personalization and creativity to drive responses [9:05]
The unexpected in sales leadership [13:30]
Advice about generating opportunities [19:30]
Paying it forward [20:53]
Sam’s Corner [22:17]

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

185: The Key Is Personalization at Scale