191: Grow Your Startup Organically Outside of a Major Market

In this episode of the Sales Hacker Podcast, we have Brian Trautschold, Cofounder and COO at Ambition, a 10-year-old sales gamification startup based in Tennessee, not the Bay Area or Atlanta. Join us for an inspiring conversation about perseverance and organic growth outside of a major market.

What You’ll Learn 

1. Perseverance is the key to gaining traction
2. Benefits to growing your company in Chattanooga
3. Baking an ecosystem of encouragement into your company
4. Why gamification is such a powerful concept in sales 

Show Agenda and Timestamps 

1. About Brian Trautschold & Ambition[2:15]
2. The power of gamification [7:00]
3. Advantages to growth outside a major market [15:30]
4. Using available tools to strengthen culture [22:31]
5. Paying it forward [28:25]
6. Sam’s Corner [31:05]

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.