

The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books

Mar 4, 2022 • 8min
Friday Fundamentals 161: Russell Benaroya
Friday Fundamentals 161: Russell BenaroyaThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Mar 1, 2022 • 34min
198: A 5-Part Framework for Designing Your Best Life
In this episode of the Sales Hacker Podcast, we have Russell Benaroya, Co-Founder and Partner at Stride and author of One Life to Lead, a book he wrote to help others with life design after he transformed his own. Join us for a candid conversation about taking charge of your life and becoming your best self.What You’ll LearnIf you’re in a bad place in your life, you can take controlPay attention to facts, not storiesIdentify what your guiding principles areHow to overcome your fear of change Show Agenda and TimestampsAbout Russell Benaroya & Stride[2:07]How Russell changed his life & moved to Costa Rica [7:21]5-part framework for life design [10:40]4 ways to modernize talent acquisition [22:26]Facing your fear of change decisions [18:01]Russell on the Great Resignation [22:04]Paying it forward [25:44]Sam’s Corner [28:21]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Mar 1, 2022 • 6min
Friday Fundamentals 165: Tom Lavery
Friday Fundamentals 165: Tom LaveryThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 25, 2022 • 6min
Friday Fundamentals 160: Jonathan Friedman
Friday Fundamentals 160: Jonathan FriedmanThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 22, 2022 • 37min
197: How to Fix the Pain Points Around Demoing
In this episode of the Sales Hacker Podcast, we have Jonathan Friedman, CEO & Co Founder at Demostack. Join us for a conversation about how Jonathan’s company is helping reps tell the story of their companies more effectively and productively — Freeing up time to spend in more engaging conversations with their customers and prospects.What You’ll LearnThe origin story that comes from a deep affinity w/ a specific problemBuilding Demostack in response to a lack of correct informationThe concept of a team, not a family Show Agenda and TimestampsAbout Jonathan Friedman & Demostack [1:51]From young entrepreneur to professional background [4:38]Key strategies to getting a company off the ground [11:25]How quickly categories can spring into existence [16:58]Building the right kind of culture [20:22]Why the demo is so messed up [25:00]Paying it forward [29:55]Sam’s Corner [33:30]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 18, 2022 • 7min
Friday Fundamentals 159: Jamal Reimer
Friday Fundamentals 159: Jamal ReimerThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 14, 2022 • 34min
196: Cracking the Code to Ultra Large Deals
Jamal Reimer, author of Mega Deal Secrets, shares principles for building an achievable roadmap for elite performance in sales. He discusses strategies for landing mega deals, leveraging internal resources, and making good pre-sale connections. He also emphasizes the importance of talking to people with influence and using tools to close huge deals. The podcast explores the challenges of balancing mega deals and smaller deals and offers insights into cracking the code to ultra-large deals by engaging the C-suite and identifying influential champions.

Feb 11, 2022 • 6min
Friday Fundamentals 158: Ashley Welch
Friday Fundamentals 158: Ashley WelchThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 8, 2022 • 31min
195: 3 Steps to Focus on Your Customer’s Customer
In this episode of the Sales Hacker Podcast, we have Ashley Welch, Co-Founder at Somersault Innovation, where she leverages design thinking in sales coaching. Join us for an engaging conversation about the 3-step process to help sales reps unlock their empathy, curiosity, and insightfulness.What You’ll LearnThe importance of focusing on your customer’s customerTrue sales is about empathyHarnessing challenge into curiosityAshley’s discovery-insight-acceleration frameworkShow Agenda and TimestampsAbout Ashley Welch & Somersault Innovation [2:05]Bringing concepts of design thinking to sales [5:24]Step one: discovery [7:29]Step two: insight [14:03]Step three: acceleration [17:41]Paying it forward [25:16]Sam’s Corner [27:31]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 4, 2022 • 7min
Friday Fundamentals 157: Nelson Gilliat
Friday Fundamentals 157: Nelson GilliatThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.