The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books
Apr 29, 2022 • 5min
Friday Fundamentals 170: Kathleen Booth
Friday Fundamentals 170: Kathleen BoothThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Apr 26, 2022 • 33min
206. Turning Your Marketing Department Into a Revenue Generator
In this episode, we've got Kathleen Booth with us. Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren’t in the market at all, yet.What You’ll LearnHow Kathleen grew a newsletter to 30,000 subscribersHow to turn your marketing department into a revenue generatorHow to keep key stakeholders excited about your long-term content strategyWhy performance marketing isn’t effectiveShow Agenda and TimestampsAbout Tradeswell and Kathleen [3:34]Turning a marketing department into a revenue generator [15:44]Keeping key stakeholders excited about a long-term content strategy [21:34]Performance marketing isn’t effective [25:19]Paying it forward [27:29]Sam’s Corner [29:25]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Apr 22, 2022 • 6min
Friday Fundamentals 169: Shruti Kapoor
Friday Fundamentals 169: Shruti KapoorThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Apr 20, 2022 • 26min
205. Changing How You Communicate with Buyers
Shruti Kapoor, Co-founder and CEO of Wingman, shares key tips for starting a new company, the difference between creators and sellers, observations about selling to salespeople, and the importance of self-awareness and honesty for founders.
Apr 15, 2022 • 8min
Friday Fundamentals 168: Auseh Brritt
Friday Fundamentals 168: Auseh BrrittThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Apr 12, 2022 • 34min
204. How to Implement Effective Account-Based Marketing Strategies
Auseh Britt, VP of Growth Marketing at Terminus, discusses the keys to being a successful growth marketer and the benefits of account-based marketing. They compare ABM to legacy B2B marketing campaigns and emphasize the importance of sales and marketing alignment for better pipeline generation.
Apr 8, 2022 • 5min
Friday Fundamentals 167: Andy Paul
Friday Fundamentals 167: Andy PaulThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Apr 5, 2022 • 30min
203. Putting People at the Center of Sales Conversations
Andy Paul, award-winning podcast host and career sales veteran, explores the buyer-centric sales process, deepening buyer relationships, the four pillars of selling, and alternative ways to grow. He reflects on changing sales trends, winning bigger deals without brand recognition, and the difference between good and bad companies.
Apr 1, 2022 • 6min
Friday Fundamentals 166: Tom Lavery
Friday Fundamentals 166: Tom LaveryThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Mar 29, 2022 • 28min
202. Insights into Founding a Fully Remote SaaS Company
In this episode of the Sales Hacker Podcast, we have Tom Lavery, CEO & Founder at Jiminny, a conversation intelligence platform that helps companies create high performance culture. Join us for an insightful conversation about founding a company that feels both local and international, the right time to start selling, and advice for emerging SaaS founders.What You’ll LearnThe expanding market opportunity in SaaSEmphasizing local identity for an orgSlack etiquette and best practicesLooking at alternative ways to grow Show Agenda and TimestampsAbout Tom Lavery & Jiminny[1:50]The journey of building Jiminny [6:07]The right time to start selling [8:13]Leading a hybrid, international team [11:52]Advice for emerging founders [17:58]Paying it forward [21:03]Sam’s Corner [23:35]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
