

The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books

Feb 2, 2022 • 32min
194: No More Quotas, No More Commission: Sales Without SDRs
In this episode of the Sales Hacker Podcast, we have Nelson Gilliat, Demand Generation Manager at Brantr Media and Author of Death of the SDR, a book whose controversial central philosophy we discuss. Join us for a visionary conversation about getting rid of the SDR role and doing away with commission and what should replace them.What You’ll LearnThe problems with the SDR to sales handoffThe role of prospecting in a world without SDRsA better way to compensate instead of commissionWhat buyer-centric revenue really meansShow Agenda and TimestampsAbout Nelson Gilliat & Brantr [2:11]Defining a predictable revenue model [4:07]Why prospecting sits apart from sales [6:59]The vision for buyer-centric revenue [15:38]A new perspective on commissions [19:36]Paying it forward [26:59]Sam’s Corner [29:04]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jan 7, 2022 • 8min
Friday Fundamentals 156: Jason Bay
Friday Fundamentals 156: Jason BayThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jan 4, 2022 • 35min
Your New 3-Part Framework for Cold Calling
In this episode of the Sales Hacker Podcast, we have Jason Bay, Chief Prospecting Officer at Blissful Prospecting, a company he built to coach B2B reps in outbound sales. Join us for a high-energy, people-focused conversation about doing a complete 180 with your outbound sales framework.What You’ll LearnWhat to use instead of the brute force approachThe 3-part framework of identify, engage, createYou’re trying to get a meeting, not a closingJason’s take on omnichannel outreach, especially callingShow Agenda and TimestampsAbout Jason Bay & Blissful Prospecting [1:52]What teams need to be doing for successful outbound [9:12]The 3-part outbound framework [10:58]KISS: Keep It Simple Sequencing [16:39]Ideal tools for great prospecting [24:18]Paying it forward [28:43]Sam’s Corner [33:24]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Dec 21, 2021 • 26min
192: The Holiday Mailbag - Sales Hacker Style
In the final episode of the Sales Hacker Podcast for 2021, Sam Jacobs digs into the “mailbag” of great questions found in the Sales Hacker Community. Join us for holiday cheer and some great new ways to look at how you can excel at sales in 2022.What You’ll Learn Do sequences actually work?How to create a high performing sales team.Sam’s method for managing 1-on-1sManaging a role change for an underperforming sales managerCreating scaffolding images for your future projects and growth Show Agenda and Timestamps One off emails vs sequences[3:18]Creating a high performance sales team [6:32]The importance of filling up sales days for all team members and creating a winning culture [7:09]Sam’s method for managing 1-on-1s [10:22]Managing to “want the red bicycle”[14:25]Sam’s piece of advice for 2021 and into 2022 [17:31]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Dec 17, 2021 • 9min
Friday Fundamentals 155: Brian Troutschold
Friday Fundamentals 155: Brian TroutscholdThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Dec 14, 2021 • 35min
191: Grow Your Startup Organically Outside of a Major Market
In this episode of the Sales Hacker Podcast, we have Brian Trautschold, Cofounder and COO at Ambition, a 10-year-old sales gamification startup based in Tennessee, not the Bay Area or Atlanta. Join us for an inspiring conversation about perseverance and organic growth outside of a major market.What You’ll Learn Perseverance is the key to gaining tractionBenefits to growing your company in ChattanoogaBaking an ecosystem of encouragement into your companyWhy gamification is such a powerful concept in sales Show Agenda and Timestamps About Brian Trautschold & Ambition[2:15]The power of gamification [7:00]Advantages to growth outside a major market [15:30]Using available tools to strengthen culture [22:31]Paying it forward [28:25]Sam’s Corner [31:05]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Dec 10, 2021 • 7min
Friday Fundamentals: 154 David Hershenson
Friday Fundamentals: 154 David HershensonThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Dec 7, 2021 • 36min
190: How to Control Your Internal Brand
In this episode of the Sales Hacker Podcast, we have David “Hersh” Hershenson, Chief of Staff at tray.io, a 20-year veteran of the high-growth world and one of the first 200 employees at Salesforce. Join us for a candid conversation about leveraging feedback to understand your internal brand.What You’ll LearnWhat your internal brand isSeeking feedback from your coworkersWhy it’s important to understand what people say about youHow a mentor and a professional network can set you apartShow Agenda and TimestampsAbout David Hershenson & tray.io[2:28]Hersh’s background/Salesforce years [7:12]Tips for setting goals of the right size [12:00]How to manage your career in the high-growth world [16:24]Building your internal brand [20:19]Paying it forward [27:41]Sam’s Corner [31:01]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Dec 3, 2021 • 6min
Friday Fundamentals 153: Kevin Yip
Friday Fundamentals 153: Kevin YipThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Nov 30, 2021 • 30min
189: Meaningful Recognition: How to Show Your Employees That You Care
In this episode of the Sales Hacker Podcast, we have Kevin Yip, COO & Co-Founder at Blueboard, an employee recognition company he founded after working 100-hour weeks without appreciation. Join us for a frank conversation about recognizing your employees’ achievements and rewarding them with experiences that matter.What You’ll Learn The rich reward of giving your employees personal experiencesBuilding a company out of joyLearning what you’re good at as an entrepreneurScaling to offer a community Show Agenda and Timestamps About Kevin Yip & Blueboard [2:20]How burnout led to Kevin’s entrepreneurship [5:00]The surprising things about running a startup [12:25]How to scale sales & marketing [15:15]A philosophy for finding and keeping talent [19:00]Paying it forward [23:00]Sam’s Corner [26:20]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.