

The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books

Apr 8, 2022 • 5min
Friday Fundamentals 167: Andy Paul
Friday Fundamentals 167: Andy PaulThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Apr 5, 2022 • 30min
203. Putting People at the Center of Sales Conversations
Andy Paul, award-winning podcast host and career sales veteran, explores the buyer-centric sales process, deepening buyer relationships, the four pillars of selling, and alternative ways to grow. He reflects on changing sales trends, winning bigger deals without brand recognition, and the difference between good and bad companies.

Apr 1, 2022 • 6min
Friday Fundamentals 166: Tom Lavery
Friday Fundamentals 166: Tom LaveryThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Mar 29, 2022 • 28min
202. Insights into Founding a Fully Remote SaaS Company
In this episode of the Sales Hacker Podcast, we have Tom Lavery, CEO & Founder at Jiminny, a conversation intelligence platform that helps companies create high performance culture. Join us for an insightful conversation about founding a company that feels both local and international, the right time to start selling, and advice for emerging SaaS founders.What You’ll LearnThe expanding market opportunity in SaaSEmphasizing local identity for an orgSlack etiquette and best practicesLooking at alternative ways to grow Show Agenda and TimestampsAbout Tom Lavery & Jiminny[1:50]The journey of building Jiminny [6:07]The right time to start selling [8:13]Leading a hybrid, international team [11:52]Advice for emerging founders [17:58]Paying it forward [21:03]Sam’s Corner [23:35]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Mar 25, 2022 • 4min
Friday Fundamentals 164: Seamus Ruiz-Earle
Friday Fundamentals 164: Seamus Ruiz-EarleThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Mar 22, 2022 • 39min
201. The Rise of RevOps & Insight into Data Integrity
In this episode of the Sales Hacker Podcast, we have Seamus Ruiz-Earle, CEO at Carabiner Group, who cut his teeth on Salesforce at the tender age of 17 and became the youngest Trailblazer in Salesforce history. Join us for an educational conversation about why you haven’t started thinking about RevOps early enough and how to remedy that.What You’ll LearnTeaching Salesforce to middle schoolersTaking a long-term view on building your businessThe biggest mistakes companies make about RevOpsFinding and retaining talent as a former solopreneurThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Mar 18, 2022 • 9min
Friday Fundamentals 163: Asad Zaman
Friday Fundamentals 163: Asad ZamanThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Mar 15, 2022 • 37min
200: From AE to CEO: Entrepreneurial Life Lessons
In the 200th episode of the Sales Hacker Podcast, we have Asad Zaman, CEO of Sales Talent Agency (STA), where he rose through the ranks from AE to CEO, earning recognition as Toronto’s Young Professional of the Year (2019). Join us for an entrepreneurial conversation about how to modernize your talent acquisition approach for both high growth and long-term growth.What You’ll LearnThere are over 40K more sales jobs openings than salespeopleHow COVID has affected sales salariesThe importance of listening to the market instead of pursuing growth4 ways to modernize talent acquisitionShow Agenda and TimestampsAbout Asad Zaman & STA[3:15]Asad’s tale of entrepreneurialism [7:21]Addressing chronic underemployment and high demand [13:35]4 ways to modernize talent acquisition [22:26]Lessons learned from high growth companies [27:31]Paying it forward [29:29]Sam’s Corner [32:26]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Mar 11, 2022 • 5min
Friday Fundamentals 162: Jen Igartua
Friday Fundamentals 162: Jen IgartuaThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Mar 8, 2022 • 28min
199: Closing the RevOps Skills Gap
In this episode of the Sales Hacker Podcast, we have Jen Igartua, CEO at Go Nimbly, where she teaches companies how to build a solid revenue team. Join us for an insightful conversation about core early steps, focus and empathy, and Jen’s learnings from six years as an entrepreneurial CEO.What You’ll LearnWhat revenue operations really meansWhen data becomes your common source of truthTransitioning from peer to managerCreating a lifestyle business for personal and professional growth Show Agenda and TimestampsAbout Jen Igartua & Go Nimbly [2:07]Building a strong foundation for RevOps [6:24]The role of empathy in team building [9:09]Focus as a competitive advantage [11:31]Insights from an entrepreneurial CEO [13:33]Positioning the CEO role holistically [20:41]Paying it forward [22:40]Sam’s Corner [24:48]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.