207. The Journey of a New CEO Part 1

In this special two-part episode, we've got Jen Spencer with us. Jen is the new CEO of SmartBug Media, and is joining us to share her journey to becoming the CEO and how she is leading the organization. Join us for a raw conversation about leadership, organizational alignment, and how the marketing landscape is continually evolving.

What You’ll Learn

1. How Jen became the CEO of SmartBug Media
2. The balance of keeping things the way they are with instituting new direction
3. What marketing tactics are and aren’t working anymore 

Show Agenda and Timestamps

1. About Jen’s journey to CEO [2:45]
2. What it’s like being a CEO [06:52]
3. Organizational realignment [11:21]
4. Strategies for talent acquisition, retention, and inclusivity [14:50]
5. New marketing innovations [19:14]
6. Sam’s Corner [23:31]

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.