The GTMnow Podcast

In this episode, we've got Jeremy Hurewitz with us. Jeremy Hurewitz is the founder of Challenger Hill Consulting, where he is using his years of International experience to gain a new outlook on leveraging clients. Join us for a great conversation about improving your sales skills from skills he learned from leaders in International espionage.What You’ll LearnHow Jeremy began to encounter International spiesTactics and strategies to connect with clients like a spyUse methods to attract overseas clients Show Agenda and TimestampsAbout Jeremy and Challenger Hill Consulting [02:57]The meaning of selling like a spy [03:58]How does someone sell like a spy [10:53]This strategy bordering on the line of unethical [14:06]Paying it forward [20:34]Sam’s Corner [24:35]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 171: Jen SpencerThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this special two-part episode, we've got Jen Spencer with us. Jen is the new CEO of SmartBug Media, and is joining us to share her journey to becoming the CEO and how she is leading the organization. Join us for a raw conversation about leadership, organizational alignment, and how the marketing landscape is continually evolving.What You’ll LearnHow Jen became the CEO of SmartBug MediaThe balance of keeping things the way they are with instituting new directionWhat marketing tactics are and aren’t working anymore Show Agenda and TimestampsAbout Jen’s journey to CEO [2:45]What it’s like being a CEO [06:52]Organizational realignment [11:21]Strategies for talent acquisition, retention, and inclusivity [14:50]New marketing innovations [19:14]Sam’s Corner [23:31]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 170: Kathleen BoothThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode, we've got Kathleen Booth with us. Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren’t in the market at all, yet.What You’ll LearnHow Kathleen grew a newsletter to 30,000 subscribersHow to turn your marketing department into a revenue generatorHow to keep key stakeholders excited about your long-term content strategyWhy performance marketing isn’t effectiveShow Agenda and TimestampsAbout Tradeswell and Kathleen [3:34]Turning a marketing department into a revenue generator [15:44]Keeping key stakeholders excited about a long-term content strategy [21:34]Performance marketing isn’t effective [25:19]Paying it forward [27:29]Sam’s Corner [29:25]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 169: Shruti KapoorThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Shruti Kapoor, Co-founder and CEO of Wingman, shares key tips for starting a new company, the difference between creators and sellers, observations about selling to salespeople, and the importance of self-awareness and honesty for founders.

Friday Fundamentals 168: Auseh BrrittThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Auseh Britt, VP of Growth Marketing at Terminus, discusses the keys to being a successful growth marketer and the benefits of account-based marketing. They compare ABM to legacy B2B marketing campaigns and emphasize the importance of sales and marketing alignment for better pipeline generation.

Friday Fundamentals 167: Andy PaulThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.