The GTMnow Podcast Branding a Company that Specializes in Account Based Marketing
Aug 2, 2022
35:16
In this episode, we've got Nirosha Methananda with us. Nirosha is the VP of Marketing at Influ2, where she is responsible for branding and building the trust of its community. Influ2 allows marketers and businesses to advertise directly to people and have a clear understanding of their engagement and tangible data for sales.
What You’ll Learn
- Account Based Marketing means that the point of sales and marketing alignment is simply joint planning process & goals.
- There needs to be shared metrics, shared account planning and account mapping to understand what accounts need
- How inspirational Nirosha’s story and career background can be for many
The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.