

The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books

Aug 2, 2022 • 35min
Branding a Company that Specializes in Account Based Marketing
In this episode, we've got Nirosha Methananda with us. Nirosha is the VP of Marketing at Influ2, where she is responsible for branding and building the trust of its community. Influ2 allows marketers and businesses to advertise directly to people and have a clear understanding of their engagement and tangible data for sales.What You’ll LearnAccount Based Marketing means that the point of sales and marketing alignment is simply joint planning process & goals.There needs to be shared metrics, shared account planning and account mapping to understand what accounts needHow inspirational Nirosha’s story and career background can be for manyThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jul 29, 2022 • 18min
Friday Fundamentals: Todd Caponi
. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jul 26, 2022 • 17min
The Elements of a Great Sales Manager with Todd Caponi
Todd Caponi, CEO & Founder of Sales Melon and author of The Transparent Sales Manager. Todd is the only guest who has been on two times. Todd joins us live from the This episode would be live from the Chicago Roadshow for Pavillion.Todd is a great consultant, teacher, and trainer of sales. In part one of this episode, Todd is going to talk about some of the key elements that make up a great sales manager.What You’ll LearnHow to be ready for your opportunity when it comes to youTrends in sales tend to be cyclical in natureSix things to help your team progress and growThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jul 22, 2022 • 6min
Friday Fundamentals: Celine North
.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jul 19, 2022 • 30min
Learning How to Adapt in the Sales Community w/ Celine North
In this episode, we've got Celine North with us. Celine, who transitioned from agency sales to SaaS, is the Vice President of Boardale. Celine brings more than twenty-five years of experience to Boardale, which is a platform that allows board members to engage easily. Join us for a great conversation about transitioning in sales and technology selling.What You’ll LearnSometimes you have to take one step back to go two steps forward in salesSales is all about building internal relationshipsHow is it going to be like selling in a recessionThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jul 15, 2022 • 9min
Friday Fundamentals: Don Addington
. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jul 12, 2022 • 32min
Increasing Revenue on Cloud Marketplaces with Tackle
In this episode, we've got Don Addington with us. Don, a veteran sales leader, is the Chief Revenue Officer at Tackle.io. Don and Tackle are helping software companies get onto cloud marketplaces which enables them to sell their product to companies easier. Join us for a great conversation about sales and growing your company with Tackle’s cloud go to market strategies.What You’ll LearnHow Don went from being a recruiter to be a driving force of the growth of TackleHow you can accelerate your company’s sales cycle by using TackleWays that your email can stand out from the many emails that clients get from competitors by being meaningfulThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jun 3, 2022 • 5min
Friday Fundamental_173_Selling in the Hospitality Industry_Part 2
Friday Fundamental_173_Selling in the Hospitality Industry_Part 2The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 31, 2022 • 29min
Selling in the Hospitality Industry
In this episode, we've got Maryclare Sweeney with us. Maryclare is the Director of Sales at SEVENROOMS, which sells into the hospitality space. As a talented sales manger, she gives some secret strategies for success and how the company had to make changes, like so many, due to COVID.What You’ll LearnThe growth journey of Maryclare and SEVENROOMSWhat was it like to sell during COVIDMaryclare thoughts about selling against competitorsWhat Maryclare has learned selling to restaurants Show Agenda and TimestampsAbout SEVENROOMS and Maryclare Sweeney [3:04]Maryclare’s thoughts on the biggest fallacies in nutrition [07:44]Being more influential than you think you are [11:46]Maryclare’s thoughts about zoom fatigue [17:28]Paying it forward [22:37]Sam’s Corner [24:24]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 27, 2022 • 5min
Friday Fundamentals: Espionage tactics that help you sell
Friday Fundamentals 172: Jeremy HurewitzThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.