

The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books

Sep 23, 2022 • 8min
Friday Fundamentals 181: Brandon Barton
Friday Fundamentals 181: Brandon BartonThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Sep 20, 2022 • 34min
How to Make a Major Career Jump
In this episode of the Sales Hacker Podcast, we have Brandon Barton, CEO of Bite and a hospitality tech entrepreneur and expert. Join us for a fantasticconversation about how to make the jump into a technology career from a non-tech career.What You’ll LearnWhat it means to create an incredible experience for peopleHow technology is impacting the restaurant industry during global labor shortagesThe transferable skills needed to make an industry or career jumpThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Sep 16, 2022 • 5min
Friday Fundamentals 180: Tim Strickland
Friday Fundamentals 180: Tim StricklandThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Sep 13, 2022 • 28min
What it Takes to Lead 1,200-Person Company like ZoomInfo
In this episode of the Sales Hacker Podcast, we have Tim Strickland, CRO at ZoomInfo, a sales tech company that empowers revenue teams to drive business growth with its suite of multiplatform tools. Join us for an in-depthconversation about ZoomInfo’s growth, how to lead large organizations, and how to dominate the market during economic difficulty.What You’ll LearnHow ZoomInfo grew from a small company to one with a billion in annual run rateThe importance of resilience and adaptabilityWhat it takes to lead a high-growth companyHow to approach leadership in a large organizationThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Aug 26, 2022 • 6min
Friday Fundamentals: Mike Sadler
.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Aug 23, 2022 • 27min
Finding the Perfect Fit - Managing and Hiring in the New Sales World
Mike Sadler, SVP Americas at Similarweb, talks about managing and hiring in sales. Topics include the importance of front line managers, transitioning to sales leadership, and the challenges of training and influencing. Discover how to overcome hiring challenges and recession-proof your reps.

Aug 19, 2022 • 6min
Friday Fundamentals 178: Christian-Kletzl
Friday Fundamentals 178: Christian KletzlThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Aug 16, 2022 • 25min
Why Champion Lifetime Value is Critical
In this episode of the Sales Hacker Podcast, we have Christian Kletzl, CEO and Co-Founder, UserGems, a fully-automated, AI-powered rev gen pipeline. Join us for an energetic conversation about champions and their lifetime value.What You’ll LearnThe importance of following your championsValuing personal connections in B2B salesThe lifetime value of a customer who loves your productDelighting your buyers consistently reduces churn and creates advocatesThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Aug 12, 2022 • 4min
Friday Fundamentals: Shaan Hathiramani
.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Aug 9, 2022 • 40min
Flockjay Has the Cheat Code For a Successful Team
In this episode, we've got Shaan Hathiramani with us. Shaan is the Founder and CEO of Flockjay. Shaan started Flockjay as a way to train people from non technical backgrounds and usher them into the tech ecosystem primarily through sales. Now Shaan has made Flockjay a platform to give managers and sales leaders cheat codes to how and why they win by following the journey of their success stories.What You’ll LearnThe evolution of Flockjay, going from an academy to shining a spotlight on what companies do well and not so wellHaving the proper structure and being a good product leader would enable you to sustain to tough timesHow to do more with less as a sales leaderThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.