The GTMnow Podcast 206. Turning Your Marketing Department Into a Revenue Generator
Apr 26, 2022
32:39
In this episode, we've got Kathleen Booth with us. Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren’t in the market at all, yet.
What You’ll Learn
- How Kathleen grew a newsletter to 30,000 subscribers
- How to turn your marketing department into a revenue generator
- How to keep key stakeholders excited about your long-term content strategy
- Why performance marketing isn’t effective
Show Agenda and Timestamps
- About Tradeswell and Kathleen [3:34]
- Turning a marketing department into a revenue generator [15:44]
- Keeping key stakeholders excited about a long-term content strategy [21:34]
- Performance marketing isn’t effective [25:19]
- Paying it forward [27:29]
- Sam’s Corner [29:25]
The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.