The GTM Podcast
205. Changing How You Communicate with Buyers
Apr 20, 2022
Shruti Kapoor, Co-founder and CEO of Wingman, shares key tips for starting a new company, the difference between creators and sellers, observations about selling to salespeople, and the importance of self-awareness and honesty for founders.
25:41
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Quick takeaways
- Wingman helps salespeople make better decisions in real-time conversations and data analysis, leading to improved deal closing.
- Understanding the human aspects of sales and incorporating feedback are crucial for developing effective solutions in the sales enablement space.
Deep dives
Wingman: Enhancing Salespeople's Decision-Making
Shruti Kapoor, the co-founder and CEO of Wingman, explains how their company helps salespeople make better decisions in real-time conversations and data analysis. By bringing intelligence into the sales process, Wingman enables sales teams to close deals more effectively and efficiently. With over 200 sales teams currently using their solution, Wingman is growing and expanding internationally from its India-based headquarters.
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