Kelly Stewart, Content Marketing Director,at Apprentice.io talks with Jeremy about working with subject matter experts to get content for powerful storytelling.Highlights:How Kelly cultivated strong working relationships with subject matter experts for a life science glossary projectFiguring out which SME's to approach and how to get them to lend their time to your projectHow Kelly prepares to interview SMEs to make sure she gets the content she needsLearn more about Apprentice.ioConnect with Kelly on LinkedInLife Science GlossaryKelly's WebsiteThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Tom Kuhr, Chief Marketing Officer at Greenfly, talks with Jeremy about how to leverage content to expand your marketing presence within existing enterprise accountsHighlights:How to use personas to identify the challenges your mid-funnel content needs to addressThe importance of understanding your target's buying process, i.e. centralized procurement vs independent budgetsWhy your story needs to be repeatable and easy to understandLearn more about GreenflyConnect with Tom on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Sarah Beldo, Head of Content Marketing and Communications at Sanity.io, talks with Jeremy about the art & science of B2B storytellingHighlights:Defining B2B storytelling: Creating a narrative that helps people connect with your brandUsing classic storytelling techniques to create a hook that engenders a sense of curiosityThe importance of centering storytelling on a main character or heroLearn more about Sanity.ioConnect with Sarah on LinkedInMemorable Quotes:"I know in storytelling, people tend to talk about these tropes that anyone can relate to, good versus evil.. David and Goliath is like common storytelling tropes. We can pretty much work those in some way or another to like this video, a social post. Even an SEO focused piece of content, I find it's like something that makes people. identify, want to read more, and eventually wins their hearts and minds."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Nick Lioudis, Senior Content Marketing Professional, talks with Jeremy about what content marketers can learn from journalism.Highlights:Journalism storytelling techniques that marketers can use to keep audiences engagedForegrounding information that your audience cares about mostMaking it easy for your audience to skim content and grasp the main pointsThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Alex Kelly, Director of Digital Marketing at Ceros, talks with Jeremy about what B2B content marketers can learn from musicians.Highlights:How studying music helps Alex balance the creative and analytics elements of content marketingWhat marketers can learn from musicians about working collaborativelyThe important role that trust plays in working as part of a marketing teamLearn more about CerosConnect with Alex on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Cynthia Stephens, Vice President of Marketing at Advisor360°, talks with Jeremy about creating content aimed at enterprises.Highlights:Three things that set marketing to enterprises apart from marketing to small accounts: personalization, perspective, partner ecosystemPersonalizing content for multiple personas within an enterprise accountHow marketers can partner with sales to build relationships with enterprise prospectsLearn more about Advisor360°Connect with Cynthia on LinkedInMemorable Quotes:"For me, there are three things that really set apart enterprise class storytelling from the content marketing and storytelling to maybe an SMB. So one is personalization, the second is perspective, and the third is really the partner ecosystem."" Think about your partner marketing ecosystem and think about ways that you can kind of help build and leverage a community of these complimentary firms, right, where they're offering complimentary services to your audience, and really help use that as a way to create thought leadership and expand brand awareness"The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Nic Straut, SEO Lead/Content Creation Manager at NorthOne, talks with Jeremy about strategies for finding the best and more valuable keywords.Highlights:Why keyword stuffing no longer works to generate website trafficSearching long-tail keywords for content ideasHow to not get bogged down in trying to rank for high-volume keywordsLearn more about NorthOneConnect with Nic on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Rusty Bishop, Chief Marketing Officer at Bigtincan, talks with Jeremy about creating late-funnel content.Highlights:What works and what doesn't in late-funnel content creationMarketing and sales working together to get front-line people the contentMachine learning to develop the right kinds of content that drives revenueLearn more about BigtincanConnect with Rusty on LinkedInMemorable Quotes:"There is the type of content that you would wanna provide to your customer facing teams when they are in the final stages of either closing a deal or perhaps it's renewing a client who's already a customer. So it's that late funnel, when it's getting close to being done.""What you've gotta think about, especially in late stage, is,  do I have content that's addressing each of those personas that could be in that binder?  I think this is something people miss quite a bit, right? They assume I'm selling to CTOs, and I've got great content for CTOs, but it turns out that I didn't have anything for the CMO and they torpedoed the deal. That's the kind of thinking that we're trying to do here in late stage"The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Pam Smith, Chief Marketing Officer at Globality, talks with Jeremy about the value of talking 1 on 1 with prospects.Highlights:How talking with prospects helps you understand how they thinkWhy it's important to hear how prospects talk and take note of the words they useWhy both sales and marketing should be talking to prospectsLearn more about GlobalityConnect with Pam on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Cynthia Wakeford, Head of Content, Brand, and Public Relations at GoodTime, talks with Jeremy about the value and power of data driven reports.Highlights:Why audiences tend to find data-driven reports so valuable and interestingUsing a 3rd party company to collect data vs. collecting data yourselfHow to package and present data in a compelling wayLearn more about GoodtimeConnect with Cynthia on LinkedInMemorable Quotes:"So, front loading the investment in getting good, clean, accurate data that really points to your prospect audience. I think it's, I think it's sort of a foundational element for a really solid data driven content strategy""Are you giving your audiences truly useful content? , is it interesting? Is it unique in some way? So spending a lot of thought and time before you even get into designing the survey or creating the survey, thinking about how this content is really gonna serve that audience, and then how you're going to get it out to that audience over and over and over again."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.