B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Jeanine Prezioso, talks with Jeremy about what content content marketers can learn from journalists.Highlights:The nature of the overlap between journalism and content marketingValuable journalist skills Jeanine uses when creating contentHow content marketers can apply the "how, what, where, why" journalism methodConnect with Jeanine on LinkedInMemorable Quotes:“As a content marketer, you are a storyteller. You are telling your potential prospects what your product does. So I would say that having a good ear for quotes is pretty important, and that is a skill that I definitely learned as a journalist. You're always actively listening to people and you're kind of taking it apart in your mind as they're talking to you and looking for what the real substances of what they're saying.”The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Sarah Falcon, VP of Global Marketing at Object Edge, talks with Jeremy about optimizing your content production workflow.Highlights:The value of content production workflowHow to balance processes in order to maximize content effectiveness The importance of have the right team in place to execute the workflowLearn more about Object EdgeConnect with Sarah on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Mark Emond, Founder and Executive Chair at Demand Spring, talks with Jeremy about podcasting as a marketing strategyHighlights:How podcast content stirs conversation among your audienceHow podcasting can feature the people who make your business runTips on measuring the ROI of your podcast strategy Learn more about Demand SpringConnect with Mark on LinkedInListen to Marketing Unplugged hereThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Lora Osborn, Director of Marketing at Sentera, talks with Jeremy about proving the value of B2B content marketing.Highlights:The problem with trying to tie marketing to revenueHow and why Lora built marketing attribution models and who she uses themThe value of anecdotal/qualitative data for marking a business case for marketingWhy it's so important for sales to understand and support what marketing is doingLearn more about SenteraConnect with Lora on LinkedInMemorable Quotes:"Having sales support and believe in marketing is huge. We all know that sales likes to knock on our door and ask for more, we always don't have enough one pagers. if only they had that one video, they could have closed that deal, but being able to have that relationship, being able to get that feedback from them again, they're going to be your window into the market."I think it's great to be able to tie marketing back to revenue because right there you show the value. You show the impact that you're able to have on the organization, but it also leads to some challenges because like I said, you're leaving out the most important part. How are you getting people to your website? How are you getting people to your content? How are you capturing them? And then how are you nurturing them along the way to make sure that they are warm leads that you're handing over to sales?"The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Matt Bettis, Director of Marketing at Brightree, talks with Jeremy about the challenge of attribution in B2B content marketing.Highlights:Why attribution is often such a big challenge for b2b content marketersUsing correlation, not causation, to demonstrate the value of thought leadership contentThe importance of making a business case for marketing during an economic downturnLearn more about BrightreeConnect with Matt on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Kelly Stewart, Content Marketing Director,at Apprentice.io talks with Jeremy about working with subject matter experts to get content for powerful storytelling.Highlights:How Kelly cultivated strong working relationships with subject matter experts for a life science glossary projectFiguring out which SME's to approach and how to get them to lend their time to your projectHow Kelly prepares to interview SMEs to make sure she gets the content she needsLearn more about Apprentice.ioConnect with Kelly on LinkedInLife Science GlossaryKelly's WebsiteThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Tom Kuhr, Chief Marketing Officer at Greenfly, talks with Jeremy about how to leverage content to expand your marketing presence within existing enterprise accountsHighlights:How to use personas to identify the challenges your mid-funnel content needs to addressThe importance of understanding your target's buying process, i.e. centralized procurement vs independent budgetsWhy your story needs to be repeatable and easy to understandLearn more about GreenflyConnect with Tom on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Sarah Beldo, Head of Content Marketing and Communications at Sanity.io, talks with Jeremy about the art & science of B2B storytellingHighlights:Defining B2B storytelling: Creating a narrative that helps people connect with your brandUsing classic storytelling techniques to create a hook that engenders a sense of curiosityThe importance of centering storytelling on a main character or heroLearn more about Sanity.ioConnect with Sarah on LinkedInMemorable Quotes:"I know in storytelling, people tend to talk about these tropes that anyone can relate to, good versus evil.. David and Goliath is like common storytelling tropes. We can pretty much work those in some way or another to like this video, a social post. Even an SEO focused piece of content, I find it's like something that makes people. identify, want to read more, and eventually wins their hearts and minds."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Nick Lioudis, Senior Content Marketing Professional, talks with Jeremy about what content marketers can learn from journalism.Highlights:Journalism storytelling techniques that marketers can use to keep audiences engagedForegrounding information that your audience cares about mostMaking it easy for your audience to skim content and grasp the main pointsThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Alex Kelly, Director of Digital Marketing at Ceros, talks with Jeremy about what B2B content marketers can learn from musicians.Highlights:How studying music helps Alex balance the creative and analytics elements of content marketingWhat marketers can learn from musicians about working collaborativelyThe important role that trust plays in working as part of a marketing teamLearn more about CerosConnect with Alex on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.