Matt Bettis, Director of Marketing at Brightree, talks with Jeremy about the challenge of attribution in B2B content marketing.
Highlights:
- Why attribution is often such a big challenge for b2b content marketers
- Using correlation, not causation, to demonstrate the value of thought leadership content
- The importance of making a business case for marketing during an economic downturn
Learn more about Brightree
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The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing