Matt Bettis, Director of Marketing at Brightree, talks with Jeremy about the challenge of attribution in B2B content marketing.

Highlights:

• Why attribution is often such a big challenge for b2b content marketers
• Using correlation, not causation, to demonstrate the value of thought leadership content
• The importance of making a business case for marketing during an economic downturn

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The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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