This week on The B2B Content Show, host Jeremy Shere speaks with Ellie Hildebrand, Director of Content Marketing at Celigo about content operations. Together, they discuss how to optimize your content operations, how to maximize the mileage out of your content, and the best practices for creating and measuring content. Highlights: What content operations is and why it's important The importance of having a content strategy that is both fluid and tied to a business objective Best practices for creating and measuring content performancesThe value of having an intake form to capture and prioritize content requestsUtilizing templated tasks and a shared calendar to ensure visibility across teams Learn more about CeligoConnect with Ellie on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Matt Morookian, Director of Marketing at apexanalytix talks with Jeremy about building a rock-solid content marketing team.Highlights:How Matt uses a game involving making up the plot of a movie as a team building exerciseThe value of using these exercises to motivate and bring your team togetherHow the movie game builds camaraderie and helps Matt's team sharpen their storytelling skills Learn more about apexanalytixConnect with Matt on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Owen Ray, Director, Content Marketing at Invoca, talks with Jeremy about producing quality content when budgets are tight.Highlights:Why it doesn't work to turn off the content spigot when the economy goes south and turn it back on when the economy improvesWhy Owen started a "Content Council" and how it enables him to get internal buy in for content marketingHow the Content Council facilitate conversations between sales, marketing, demand gen, and other functions and sparks ideas for better contentLearn more about InvocaConnect with Owen on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Susan Tormollen, VP Marketing at PlanHub , talks with Jeremy about tips for creating a "State of the Industry" report.Highlights:Why State of the Industry reports are such valuable types of content that deliver significant ROIHow Susan's team produces Planhub's State of the Industry report and promotes itStrategies for gathering data for the reportUsing your point of view as a hookMemorable quotes:"I think the value is, there's multiple layers to it. The value to the people who read it is everybody is interested in what's going on in their industry. What are the trends? Are they the same as the rest of the industry? Are they different? What should they prepare for? So from a consumer standpoint, consumer as in the person that reads it, it's valuable and it's one of the top types of content that people will download or they'll attend a webinar for"Learn more about PlanHubConnect with Susan on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Kassidy Bird, VP of Marketing at Databook, talks with Jeremy about the value of financial data for content marketersHighlights:The value that content marketers can get from financial dataHow to use financial data to pinpoint a company's pain pointsHow to learn to read and make sense of financial reportsLearn more about DatabookConnect with Kassidy on LinkedInMemorable Quotes:"You can usually look at the financials by business. So you can start to understand, maybe you're targeting Walmart, but you can understand that their subscription service business for their delivery unit is the one that's growing the most, but making the least amount of money.So maybe you wanna identify how you speak to how retailers like Walmart, big box retailers, can improve efficiencies while still maintaining that customer service expectation that is causing their subscription service to grow rapidly.The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeanine Prezioso, talks with Jeremy about what content content marketers can learn from journalists.Highlights:The nature of the overlap between journalism and content marketingValuable journalist skills Jeanine uses when creating contentHow content marketers can apply the "how, what, where, why" journalism methodConnect with Jeanine on LinkedInMemorable Quotes:“As a content marketer, you are a storyteller. You are telling your potential prospects what your product does. So I would say that having a good ear for quotes is pretty important, and that is a skill that I definitely learned as a journalist. You're always actively listening to people and you're kind of taking it apart in your mind as they're talking to you and looking for what the real substances of what they're saying.”The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Sarah Falcon, VP of Global Marketing at Object Edge, talks with Jeremy about optimizing your content production workflow.Highlights:The value of content production workflowHow to balance processes in order to maximize content effectiveness The importance of have the right team in place to execute the workflowLearn more about Object EdgeConnect with Sarah on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Mark Emond, Founder and Executive Chair at Demand Spring, talks with Jeremy about podcasting as a marketing strategyHighlights:How podcast content stirs conversation among your audienceHow podcasting can feature the people who make your business runTips on measuring the ROI of your podcast strategy Learn more about Demand SpringConnect with Mark on LinkedInListen to Marketing Unplugged hereThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Lora Osborn, Director of Marketing at Sentera, talks with Jeremy about proving the value of B2B content marketing.Highlights:The problem with trying to tie marketing to revenueHow and why Lora built marketing attribution models and who she uses themThe value of anecdotal/qualitative data for marking a business case for marketingWhy it's so important for sales to understand and support what marketing is doingLearn more about SenteraConnect with Lora on LinkedInMemorable Quotes:"Having sales support and believe in marketing is huge. We all know that sales likes to knock on our door and ask for more, we always don't have enough one pagers. if only they had that one video, they could have closed that deal, but being able to have that relationship, being able to get that feedback from them again, they're going to be your window into the market."I think it's great to be able to tie marketing back to revenue because right there you show the value. You show the impact that you're able to have on the organization, but it also leads to some challenges because like I said, you're leaving out the most important part. How are you getting people to your website? How are you getting people to your content? How are you capturing them? And then how are you nurturing them along the way to make sure that they are warm leads that you're handing over to sales?"The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Matt Bettis, Director of Marketing at Brightree, talks with Jeremy about the challenge of attribution in B2B content marketing.Highlights:Why attribution is often such a big challenge for b2b content marketersUsing correlation, not causation, to demonstrate the value of thought leadership contentThe importance of making a business case for marketing during an economic downturnLearn more about BrightreeConnect with Matt on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.