In this episode of The B2B Content Show, host Jeremy Shere is joined by Vanessa Hartung, Director of Content Marketing at Varicent. They discuss how uncertain economic times can impact content marketing teams, and Vanessa shares examples of the type of content her team is now producing and why. Vanessa also outlines her thoughts on why it’s important to keep marketing during a recession. Highlights: How Vanessa’s team has shifted their content marketing strategy to respond to the current economic outlook  The importance of value-based content in uncertain economic times  Why it’s important to keep marketing during a recessionLearn more about VaricentConnect with Vanessa on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

This week on The B2B Content Show, host Jeremy Shere talks with Olga Karanikos, VP of Marketing at Sales Screen, about pain point matrix. Olga explains how the matrix helps teams to organize the collective information they have and to create content that speaks to the customer. She also shares examples of pain points they've discovered in the performance area and how they use their content to create a trusted advisor role with customers.Highlights   What is a pain point matrix and how does it help sales and marketing teams to better understand their customers How to discover and catalog hidden pain points How a pain point matrix helps you create stronger contentLearn more about SalesScreenConnect with Olga on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

This week on The B2B Content Show, host Jeremy Shere speaks with Katelyn Holbrook, Executive Vice President & Managing Director of V2 Communications. In this episode, Katelyn and Jeremy explore what branded content is, how it has evolved, and the value it brings to companies. Katelyn also draws on her experiences in the podcasting industry to explain how to build an audience and the importance of content and promotion. Highlights: - The value of branded content- Challenges for B2B brands to create branded content - Building an audience with podcasting- The importance of creating a community around your content Learn more about V2 CommunicationsConnect with Katelyn on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

 This week on The B2B Content Show, host Jeremy Shere speaks with Jodie Ruby, VP of Marketing at LXT, a global provider of trading data for AI, to discuss the best tips to create impactful thought leadership.Highlights:- How thought leadership demonstrates credibility and provides value to a target audience. - Understanding your target audience and their pain points - Collaborating internally and externally to gather data and insights. - Differentiating your content from the competitive landscape Learn more about LXTConnect with Jodie on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

 This week on The B2B Content Show, host Jeremy Shere speaks with Ellie Hildebrand, Director of Content Marketing at Celigo about content operations. Together, they discuss how to optimize your content operations, how to maximize the mileage out of your content, and the best practices for creating and measuring content. Highlights: What content operations is and why it's important The importance of having a content strategy that is both fluid and tied to a business objective Best practices for creating and measuring content performancesThe value of having an intake form to capture and prioritize content requestsUtilizing templated tasks and a shared calendar to ensure visibility across teams Learn more about CeligoConnect with Ellie on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Matt Morookian, Director of Marketing at apexanalytix talks with Jeremy about building a rock-solid content marketing team.Highlights:How Matt uses a game involving making up the plot of a movie as a team building exerciseThe value of using these exercises to motivate and bring your team togetherHow the movie game builds camaraderie and helps Matt's team sharpen their storytelling skills Learn more about apexanalytixConnect with Matt on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Owen Ray, Director, Content Marketing at Invoca, talks with Jeremy about producing quality content when budgets are tight.Highlights:Why it doesn't work to turn off the content spigot when the economy goes south and turn it back on when the economy improvesWhy Owen started a "Content Council" and how it enables him to get internal buy in for content marketingHow the Content Council facilitate conversations between sales, marketing, demand gen, and other functions and sparks ideas for better contentLearn more about InvocaConnect with Owen on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Susan Tormollen, VP Marketing at PlanHub , talks with Jeremy about tips for creating a "State of the Industry" report.Highlights:Why State of the Industry reports are such valuable types of content that deliver significant ROIHow Susan's team produces Planhub's State of the Industry report and promotes itStrategies for gathering data for the reportUsing your point of view as a hookMemorable quotes:"I think the value is, there's multiple layers to it. The value to the people who read it is everybody is interested in what's going on in their industry. What are the trends? Are they the same as the rest of the industry? Are they different? What should they prepare for? So from a consumer standpoint, consumer as in the person that reads it, it's valuable and it's one of the top types of content that people will download or they'll attend a webinar for"Learn more about PlanHubConnect with Susan on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Kassidy Bird, VP of Marketing at Databook, talks with Jeremy about the value of financial data for content marketersHighlights:The value that content marketers can get from financial dataHow to use financial data to pinpoint a company's pain pointsHow to learn to read and make sense of financial reportsLearn more about DatabookConnect with Kassidy on LinkedInMemorable Quotes:"You can usually look at the financials by business. So you can start to understand, maybe you're targeting Walmart, but you can understand that their subscription service business for their delivery unit is the one that's growing the most, but making the least amount of money.So maybe you wanna identify how you speak to how retailers like Walmart, big box retailers, can improve efficiencies while still maintaining that customer service expectation that is causing their subscription service to grow rapidly.The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeanine Prezioso, talks with Jeremy about what content content marketers can learn from journalists.Highlights:The nature of the overlap between journalism and content marketingValuable journalist skills Jeanine uses when creating contentHow content marketers can apply the "how, what, where, why" journalism methodConnect with Jeanine on LinkedInMemorable Quotes:“As a content marketer, you are a storyteller. You are telling your potential prospects what your product does. So I would say that having a good ear for quotes is pretty important, and that is a skill that I definitely learned as a journalist. You're always actively listening to people and you're kind of taking it apart in your mind as they're talking to you and looking for what the real substances of what they're saying.”The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.