In this episode of The B2B Content Show, host Jeremy Shere is joined by Ashley McAlpin, Head of Marketing at Rocker Box. They discuss building out a marketing function designed to drive revenue.
Highlights:
- Revenue marketing, and how is it different from other types of marketing
- How to look at content marketing through a revenue marketing lens
- Examples of content created with a “revenue focus”
- The importance of focusing on the right KPIs
Learn more about RockerBox
Connect with Ashley on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing