This week on The B2B Content Show, host Jeremy Shere speaks with Jodie Ruby, VP of Marketing at LXT, a global provider of trading data for AI, to discuss the best tips to create impactful thought leadership.

Highlights:

- How thought leadership demonstrates credibility and provides value to a target audience. 

- Understanding your target audience and their pain points 

- Collaborating internally and externally to gather data and insights. 

- Differentiating your content from the competitive landscape 

Learn more about LXT

Connect with Jodie on LinkedIn

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The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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