Owen Ray, Director, Content Marketing at Invoca, talks with Jeremy about producing quality content when budgets are tight.
Highlights:
- Why it doesn't work to turn off the content spigot when the economy goes south and turn it back on when the economy improves
- Why Owen started a "Content Council" and how it enables him to get internal buy in for content marketing
- How the Content Council facilitate conversations between sales, marketing, demand gen, and other functions and sparks ideas for better content
Learn more about Invoca
Connect with Owen on LinkedIn
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing