Tom Kuhr, Chief Marketing Officer at Greenfly, talks with Jeremy about how to leverage content to expand your marketing presence within existing enterprise accounts

Highlights:

• How to use personas to identify the challenges your mid-funnel content needs to address
• The importance of understanding your target's buying process, i.e. centralized procurement vs independent budgets
• Why your story needs to be repeatable and easy to understand

Learn more about Greenfly

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The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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