Tom Kuhr, Chief Marketing Officer at Greenfly, talks with Jeremy about how to leverage content to expand your marketing presence within existing enterprise accounts
Highlights:
- How to use personas to identify the challenges your mid-funnel content needs to address
- The importance of understanding your target's buying process, i.e. centralized procurement vs independent budgets
- Why your story needs to be repeatable and easy to understand
Learn more about Greenfly
Connect with Tom on LinkedIn
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing