Kelly Stewart, Content Marketing Director,at Apprentice.io talks with Jeremy about working with subject matter experts to get content for powerful storytelling.
Highlights:
- How Kelly cultivated strong working relationships with subject matter experts for a life science glossary project
- Figuring out which SME's to approach and how to get them to lend their time to your project
- How Kelly prepares to interview SMEs to make sure she gets the content she needs
Learn more about Apprentice.io
Connect with Kelly on LinkedIn
Life Science Glossary
Kelly's Website
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The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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