Ryan Raiker, Vice President of Marketing at AYR, talks with Jeremy about humanizing a highly technical/scary topic.Highlights:Why the company changed its name from Singularity Systems to AYR (Are You Ready)Tips for developing messaging that connects with your audience's emotions, not just their intellectLearn more about AYRConnect with Ryan on LinkedInMemorable Quotes:"Most people actually look at themselves as an important cog in the wheel of technology. They're not just looking at performing mundane tasks or looking to build technology from a, just a technical perspective, pretty much everyone is looking to make an impact in the world, in their employer, their work and really having an emotional connection to work.""It's kind of like finding that passion, finding that purpose. Most folks want to have a desire to go to work, not to just sit in a chair and kind of crunch numbers or perform codes. So even the most technical people really get behind the idea  that AI can transform the world"The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Dan Lawrence, Head of Growth Marketing at Wrk, talks with Jeremy about building a framework for testing content.Highlights:Defining "growth marketing," i.e. using data to pinpoint what's working and to keep improving content performanceDoing content marketing like a scientist, i.e. building out hypotheses, running experiments, and measuring hypotheses against the dataHow to build a framework to test hypothesesLearn more about WrkConnect with Dan on LinkedInMemorable Quotes:"It's constantly building out hypotheses based off of what the goals are. And what the growth levers are that you need to pull based off of attaining those goals. And then really you're analyzing data after this, after you run experiments and seeing what works, what doesn't work, gathering feedback and then using that feedback to implement more permanent structures so you can build growth on top of that next""You draw out the entire customer life cycle and you map off the touchpoints of a customer life cycle and you sit down as a leadership team and and you figure out areas that you believe from an assumption or hypothesis perspective that could increase conversions or could help you get quicker to your goal as soon as possible"The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Kelly Johnson, Sr Director of Content Strategy and Web Strategy at Lever, talks with Jeremy about the promises and perils for B2B marketers of investing time and resources in emerging content types, including TikTok, augmented reality, and virtual reality.Highlights:The promises and perils of build content on "rented land," i.e. platforms that may not have a long shelf lifeDealing with security concerns on new platformsHow can B2B marketers use immersive experiences like VR? May be too soon to tell ...Learn more about LeverConnect with Kelly on LinkedInMemorable quotes:"So I think that's a concern with any platform, to be honest with you. That's not your own. You always have to evaluate how much time and attention and investment you wanna make in it before if it should go away, you lose that appendage, so to speak, or that tool in your arsenal to create an audience""One of the challenges I've heard TikTok had was the purported breach that basically exposed some private data. Cybersecurity analysts discovered a breach of an insecure  server, that allowed TikTok storage to  be exposed and  which contains, personal user data, so that type of security breach gives me pause"The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Martin Morzynski, SVP of Marketing at StreetLight talks with Jeremy about getting customers to see your vision of what's possible.Highlights:The importance of approaching marketing from an educational standpoint when introducing a new category to the marketThe huge value of customer testimonialsThe value of guesting on other podcastsLearn more about StreetLightConnect with Martin on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Tom Flierl, Vice President of Sales and Marketing at Amla Commerce, talks with Jeremy about creating a content marketing strategy in a multi-brand context.Highlights:Strategies for managing marketing for two brands simultaneouslyHow managing b2b marketing is like coaching a winning basketball teamThe importance or recruiting the right talent to execute your content marketing playbookLearn more about Amla CommerceConnect with Tom on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Cory Factor, President of Sportsdigita, talks with Jeremy about creating content that moves the needle.Highlights:How to create a content strategy that nudges buyers towards taking a leap and talking to a sales repThe importance of getting ahold of customers quickly after a demo requestAdvice for marketing teams that want to make content that moves the needleLearn more about SportsdigitaConnect with Cory on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Chip House, Chief Marketing Officer at Insightly, talks with Jeremy about Email Personalization - Show Me You Know MeHighlights:The idea behind "show me you know me" in email outreachThe difference between authentic and inauthentic email outreachData underutilized for personalized email outreachTips on how to do personalized email at scale Connect with Chip on LinkedInLearn more about InsightlyThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Eddie Saunders Jr, Head of Demand Gen at Flex Machine Tools talks with Jeremy about taking an empathetic approach to working with channel partners.Highlights:The importance of using an empathetic approach in content creation and sales.Getting to know people and getting in their headspaceAdvice for marketing teams that want to take a more empathetic approach to working with channel partnersLearn more about Flex Machine ToolsConnect with Eddie on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Nick Day, VP of Sales & Marketing at Roundtable Learning, talks with Jeremy about the value of guesting on podcasts.Highlights:How to find podcasts that are a good fit for you How to pitch yourself as a podcast guestTips for preparing to be interviewed and deliver good contentLearn more about Roundtable LearningConnect with Nick on LinkedInMemorable Quotes:"Like anything you know, takes consistency, persistence to keep reaching out to folks and. One outreach with no outcome doesn't mean you stop you, you reach out to 'em again because you gotta imagine being on their side.""So the idea is finding those very specific podcasts, reaching out and telling them stories of what we're doing with our partners, our customers, and seeing if that's something that would be valuable to their audience to learn about."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jasper Radeke, VP of Marketing at Pixis, talks with Jeremy about the best strategies for marketing to marketers Highlights:The challenges of marketing to people who know all the marketing techniquesWhat NOT to do when marketing to marketersHow marketing to marketers may allow you to take more creative risksLearn more about PixisConnect with guest on LinkedInJasper's Email: jasper.radeke@pixis.aiThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.