Chip House, Chief Marketing Officer at Insightly, talks with Jeremy about Email Personalization - Show Me You Know MeHighlights:The idea behind "show me you know me" in email outreachThe difference between authentic and inauthentic email outreachData underutilized for personalized email outreachTips on how to do personalized email at scale Connect with Chip on LinkedInLearn more about InsightlyThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Eddie Saunders Jr, Head of Demand Gen at Flex Machine Tools talks with Jeremy about taking an empathetic approach to working with channel partners.Highlights:The importance of using an empathetic approach in content creation and sales.Getting to know people and getting in their headspaceAdvice for marketing teams that want to take a more empathetic approach to working with channel partnersLearn more about Flex Machine ToolsConnect with Eddie on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Nick Day, VP of Sales & Marketing at Roundtable Learning, talks with Jeremy about the value of guesting on podcasts.Highlights:How to find podcasts that are a good fit for you How to pitch yourself as a podcast guestTips for preparing to be interviewed and deliver good contentLearn more about Roundtable LearningConnect with Nick on LinkedInMemorable Quotes:"Like anything you know, takes consistency, persistence to keep reaching out to folks and. One outreach with no outcome doesn't mean you stop you, you reach out to 'em again because you gotta imagine being on their side.""So the idea is finding those very specific podcasts, reaching out and telling them stories of what we're doing with our partners, our customers, and seeing if that's something that would be valuable to their audience to learn about."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jasper Radeke, VP of Marketing at Pixis, talks with Jeremy about the best strategies for marketing to marketers Highlights:The challenges of marketing to people who know all the marketing techniquesWhat NOT to do when marketing to marketersHow marketing to marketers may allow you to take more creative risksLearn more about PixisConnect with guest on LinkedInJasper's Email: jasper.radeke@pixis.aiThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Matthew Kaplan, Senior Content Marketing Manager at Moloco, talks with Jeremy about creating compelling interactive content experiences.Highlights:The value of interactive content experiencesExamples of how to create interactive content that will engage your audienceAdvice for marketing teams that want to get started with interactive contentLinks: https://posthaste.mailchimp.com/https://growth.design/case-studies/balance-psychologyLearn more about MolocoConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Kelly Bolton, EVP, Marketing & Brand at OneScreen, talks with Jeremy about managing a remote content marketing team.Highlights:The best strategies for managing a global teamThe pros and cons of working remotelyHow to leverage a remote teamLearn more about OneScreenConnect with guest on LinkedInMemorable Quotes:"You have to work harder at it. I believe you do. And be more deliberate about it. And it helps when you have a personality that joins the team, that enjoys being more deliberate about it.""I think now people have a choice. And, I can't tell you the number of people that have told me before, I would never work remote. I would have to come into the office. I need, I really have to have that. And so many of them now feel like they couldn't go back to an office every day"The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Sarah Fruy, VP of Marketing at Linqia, talks with Jeremy about the quest for a new conversational tone and hitting the reset button.Highlights:What goes into conceiving  a new tone and then making it happenEffective strategies to implement a new conversational toneAdvice for marketing teams that are hitting the reset button on their toneLearn more about LinqiaConnect with Sarah on LinkedInMemorable Quotes:"In influencer marketing it's all about authenticity and being real. And we work in a space where, you know, it's pretty instantaneous whether or not your audience is gonna respond to the messaging that you have or not""Sometimes people use big words to make themselves seem smarter and things like that. And at the end of the day, it's really like you need to keep things simple so that people understand what you're doing.""People have different ways of explaining the business, and one of the things that I really wanted to do in taking over was sort of hit the reset button, get everyone to come back together, speak the same language, talk about the company in the same way"The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Steve Watt, Director of Market Insights at Seismic, talks with Jeremy about the value companies get from employees being active on LinkedIn.Highlights:Why companies should encourage individuals to be active on LinkedInWhat scares companies about their employees sharing personal thoughts on social channelsThe way platforms like LinkedIn are shaping the future of marketingLearn more about SeismicConnect with Steve on LinkedInMemorable Quotes:"Really showing up and speaking up authentically on LinkedIn has been huge for me. I mean, it has accelerated my career. It's brought in business to my employer.""I like to say it's the world's greatest ongoing business conversation and yeah it's amazing what happens when you embrace that mindset. You start to do everything different.""There's no one right way, other than to say be a human and try to be helpful."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Chuck Moxley, Global Head of Marketing at Blue Triangle, talks with Jeremy about creating a strategic narrative.Highlights:What "strategic narrative" meansThe value of a strategic narrative for defining your company's story5 steps for developing a strategic narrative Learn more about Blue TriangleConnect with Chuck on LinkedInChuck's BookMemorable Quotes:"It's not really a consumer construct, that's kind of different in the way you compete. But it works best when you have a very crowded market, when you have a lot of players, lots of confusion.""It's that old game versus new game and then you have to show that your competitors, the bulk of them, are still playing the old game. The game is changed. We were built for the new game. That's why we're right.""What's changed in the world? A big change in the world that's affecting your customers, again, has nothing to do with your product at this point. You're just trying to understand what's different for your buyers."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

John Perry, VP of Marketing & Communications at AutoGrid, talks with Jeremy about creating courageous content.Highlights:The benefits of creating courageous contentWhy people are afraid to take a chances with contentStrategies for balancing the risks and the rewards of creating this type of contentLearn more about AutoGridConnect with John on LinkedInMemorable Quotes:"It's that kind of part of the story that I think sometimes we would pull back from as marketers or communicators, but that we really should be leaning into.""I think sometimes we tend to hedge our bets a little too strongly and we all end up sounding very similar or the same.""We have this kind of herd mentality as corporate communicators and marketers and we tend to look around and say the things that we know aren't gonna get us into hot water. And we often, I think, find ourselves in kind of communications environments that tend to mythologize the great mistakes."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.