Matthew Kaplan, Senior Content Marketing Manager at Moloco, talks with Jeremy about creating compelling interactive content experiences.Highlights:The value of interactive content experiencesExamples of how to create interactive content that will engage your audienceAdvice for marketing teams that want to get started with interactive contentLinks: https://posthaste.mailchimp.com/https://growth.design/case-studies/balance-psychologyLearn more about MolocoConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Kelly Bolton, EVP, Marketing & Brand at OneScreen, talks with Jeremy about managing a remote content marketing team.Highlights:The best strategies for managing a global teamThe pros and cons of working remotelyHow to leverage a remote teamLearn more about OneScreenConnect with guest on LinkedInMemorable Quotes:"You have to work harder at it. I believe you do. And be more deliberate about it. And it helps when you have a personality that joins the team, that enjoys being more deliberate about it.""I think now people have a choice. And, I can't tell you the number of people that have told me before, I would never work remote. I would have to come into the office. I need, I really have to have that. And so many of them now feel like they couldn't go back to an office every day"The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Sarah Fruy, VP of Marketing at Linqia, talks with Jeremy about the quest for a new conversational tone and hitting the reset button.Highlights:What goes into conceiving  a new tone and then making it happenEffective strategies to implement a new conversational toneAdvice for marketing teams that are hitting the reset button on their toneLearn more about LinqiaConnect with Sarah on LinkedInMemorable Quotes:"In influencer marketing it's all about authenticity and being real. And we work in a space where, you know, it's pretty instantaneous whether or not your audience is gonna respond to the messaging that you have or not""Sometimes people use big words to make themselves seem smarter and things like that. And at the end of the day, it's really like you need to keep things simple so that people understand what you're doing.""People have different ways of explaining the business, and one of the things that I really wanted to do in taking over was sort of hit the reset button, get everyone to come back together, speak the same language, talk about the company in the same way"The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Steve Watt, Director of Market Insights at Seismic, talks with Jeremy about the value companies get from employees being active on LinkedIn.Highlights:Why companies should encourage individuals to be active on LinkedInWhat scares companies about their employees sharing personal thoughts on social channelsThe way platforms like LinkedIn are shaping the future of marketingLearn more about SeismicConnect with Steve on LinkedInMemorable Quotes:"Really showing up and speaking up authentically on LinkedIn has been huge for me. I mean, it has accelerated my career. It's brought in business to my employer.""I like to say it's the world's greatest ongoing business conversation and yeah it's amazing what happens when you embrace that mindset. You start to do everything different.""There's no one right way, other than to say be a human and try to be helpful."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Chuck Moxley, Global Head of Marketing at Blue Triangle, talks with Jeremy about creating a strategic narrative.Highlights:What "strategic narrative" meansThe value of a strategic narrative for defining your company's story5 steps for developing a strategic narrative Learn more about Blue TriangleConnect with Chuck on LinkedInChuck's BookMemorable Quotes:"It's not really a consumer construct, that's kind of different in the way you compete. But it works best when you have a very crowded market, when you have a lot of players, lots of confusion.""It's that old game versus new game and then you have to show that your competitors, the bulk of them, are still playing the old game. The game is changed. We were built for the new game. That's why we're right.""What's changed in the world? A big change in the world that's affecting your customers, again, has nothing to do with your product at this point. You're just trying to understand what's different for your buyers."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

John Perry, VP of Marketing & Communications at AutoGrid, talks with Jeremy about creating courageous content.Highlights:The benefits of creating courageous contentWhy people are afraid to take a chances with contentStrategies for balancing the risks and the rewards of creating this type of contentLearn more about AutoGridConnect with John on LinkedInMemorable Quotes:"It's that kind of part of the story that I think sometimes we would pull back from as marketers or communicators, but that we really should be leaning into.""I think sometimes we tend to hedge our bets a little too strongly and we all end up sounding very similar or the same.""We have this kind of herd mentality as corporate communicators and marketers and we tend to look around and say the things that we know aren't gonna get us into hot water. And we often, I think, find ourselves in kind of communications environments that tend to mythologize the great mistakes."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Courtney Roe, Director of Content Strategy at Acquia, talks with Jeremy about doing a content audit.Highlights:What a content audit includesWhy company buy-in is necessary for a content auditImportant team members to include in your content auditLearn more about AcquiaConnect with Courtney on LinkedInMemorable Quotes:"I think a content audit is worth doing because you can start to gain organic traction, and for me, being able to win traffic and leads and all of that for free almost, um, without having to pay for it for paid search or, um, paid marketing. I mean, that's my big goal, honestly, is so that we can try to do as much as we can organically.""I'm a big proponent of doing more with less and so I feel like if you've got a content audit and you're in tune with what's in your content archives and your content arsenal, I guess, then you can really go out there with what you like more targeted, information and resources that are really in line with what you want and where you want your company to be.""I would really highly recommend getting somebody who's skilled in technical SEO and has that knowledge and those capabilities and the ability to tap into those different software programs too, to pull everything, so that you're not necessarily investing in that in your company because that can get kind of pricey."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jason Cardillo, VP of Experience and Digital Marketing at Emplifi, talks with Jeremy about managing a merger of teams as a marketing leader.Highlights:Why it's important to keep roles and priorities clear during a mergerHow to maintain strong communication working with a remote teamThe importance of flexibility during a mergerLearn more about EmplifiConnect with Jason on LinkedInMemorable Quotes:"No matter how well you do a merger, there's always going to be some chaos in that environment, a lot of it from outside where you are. So as people leaders, right, we need to think about, you know, how do we keep stability for our team?""Having people like that in your team, who are willing to listen, willing to learn, willing to try new things, is really valuable and that's really helped us get to probably even a better process than, you know, either side of the house had had before.""All things being equal, we will always pick the candidate that is more open-minded and more flexible because the world's gonna change, right? And you need to have that flexibility built-in to be able to adapt to new environments."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Per Ohstrom, Partner and fractional CMO at Chief Outsiders, talks with Jeremy about developing customer personas.Highlights:Why customer personas are importantStrategies for developing accurate customer personasAssembling a team to develop customer personasLearn more about Chief OutsidersConnect with Per on LinkedInMemorable Quotes:"I think marketing segmentation is a hugely important activity for companies to do. They can't be everything to everyone.""The persona is really good and really helpful for preparing for the call. But when you do the actual call, you know, presentation or phone call with the client, you have to leave everything behind and really listen to what they're saying.""It is possible to go too much down a rabbit hole if you make a persona too detailed."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Christina Minshull, Global Head of Marketing & Design at Stocksy, talks with Jeremy about launching a global social strategy.Highlights:Why you should go where your audience already is and not try to pull them to other channelsThe importance of testing to figure out what resonates with your audienceHow amplifying underrepresented voices the right way can improve the quality of your contentLearn more about StocksyConnect with Christina on LinkedInMemorable Quotes:"When I was approaching building this, I really took the time to get to know the organization, get to know both our staff and our contributor side, get to know our artists, their wants, their needs, and interview a lot of our clients to kind of truly understand our audience before even starting a social strategy.""I think social media can be this powerful community where you can get inspiration for your brand, for your products.""There's a lot of conversations on the currency of trust and how that's super, super important in building a holistic brand and I think it's becoming even more important."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.