Eddie Saunders Jr, Head of Demand Gen at Flex Machine Tools talks with Jeremy about taking an empathetic approach to working with channel partners.
Highlights:
- The importance of using an empathetic approach in content creation and sales.
- Getting to know people and getting in their headspace
- Advice for marketing teams that want to take a more empathetic approach to working with channel partners
Learn more about Flex Machine Tools
Connect with Eddie on LinkedIn
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The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing