Eddie Saunders Jr, Head of Demand Gen at Flex Machine Tools talks with Jeremy about taking an empathetic approach to working with channel partners.

Highlights:

• The importance of using an empathetic approach in content creation and sales.
• Getting to know people and getting in their headspace
• Advice for marketing teams that want to take a more empathetic approach to working with channel partners

Learn more about Flex Machine Tools

Connect with Eddie on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.