Sarah Fruy, VP of Marketing at Linqia, talks with Jeremy about the quest for a new conversational tone and hitting the reset button.

Highlights:

• What goes into conceiving  a new tone and then making it happen
• Effective strategies to implement a new conversational tone
• Advice for marketing teams that are hitting the reset button on their tone

Learn more about Linqia

Connect with Sarah on LinkedIn

Memorable Quotes:

"In influencer marketing it's all about authenticity and being real. And we work in a space where, you know, it's pretty instantaneous whether or not your audience is gonna respond to the messaging that you have or not"

"Sometimes people use big words to make themselves seem smarter and things like that. And at the end of the day, it's really like you need to keep things simple so that people understand what you're doing."

"People have different ways of explaining the business, and one of the things that I really wanted to do in taking over was sort of hit the reset button, get everyone to come back together, speak the same language, talk about the company in the same way"

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The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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