Steve Watt, Director of Market Insights at Seismic, talks with Jeremy about the value companies get from employees being active on LinkedIn.

Highlights:

• Why companies should encourage individuals to be active on LinkedIn
• What scares companies about their employees sharing personal thoughts on social channels
• The way platforms like LinkedIn are shaping the future of marketing

Learn more about Seismic

Connect with Steve on LinkedIn

Memorable Quotes:

"Really showing up and speaking up authentically on LinkedIn has been huge for me. I mean, it has accelerated my career. It's brought in business to my employer."

"I like to say it's the world's greatest ongoing business conversation and yeah it's amazing what happens when you embrace that mindset. You start to do everything different."

"There's no one right way, other than to say be a human and try to be helpful."

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The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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